Eric Bandholz hosts "Ecommerce Conversations" while running Beardbrand, his direct-to-consumer provider of men's grooming supplies. Periodically he diverts an episode to share the details of his business, hoping it helps others.

He's done that three times in the last year, a challenging period for many ecommerce companies, including his own. He's addressed Beardbrand's initial sales decline, plans for recovery, and, most recently, a year-end recap.

In this episode, he shares Beardbrand's recent changes to persevere for better times.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6sOC

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com