Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale customer acquisition using a proven process. Whether you manage seven-figure accounts or are just getting started, this episode offers actionable advice rooted in real-world campaign wins.

Chapters:

• 00:00:00 - Kicking Off the Beauty Domination Series
• 00:00:29 - Why Beauty Brands Need This Now
• 00:00:55 - Creative: Your Brand’s Secret Weapon
• 00:02:23 - What Clients Get Wrong (and Right)
• 00:03:56 - The Formula Behind Winning Creatives
• 00:07:05 - Is Your Brand Speaking Consistently?
• 00:10:29 - Where Social + Paid Ads Fall Apart
• 00:21:00 - Inventory Meets Identity: Your Hidden Advantage
• 00:21:37 - How to Fix Your Creative Library
• 00:22:39 - Are Your Ads and Socials Aligned?
• 00:25:24 - Mobile First? Or Mobile Failing?
• 00:28:05 - Where Your Ad Strategy is Leaking Money
• 00:31:14 - Find the Frizz: Pain Points That Convert
• 00:36:27 - Don’t Just Sell — Stand Out
• 00:39:46 - Final Takeaways to Win With Creative

LINKS AND RESOURCES:

• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• OCOA Beauty
• OCOA Beauty on Instagram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://www.activecampaign.com/

https://unbounce.com/pt/