The power of cultivating a “local voice” in business comes under Matt and Garrett’s spotlight this week as they explore the ways in which establishing a strong presence in your local community can give realtors and business owners a competitive edge. Covering everything from understanding local data and using hyper-local marketing to developing niche expertise that builds trust and generates referrals, our hosts highlight how personal relationships and community engagement can help businesses create long-term success..

Whether you’re a realtor looking to dominate your neighborhood or a small business owner seeking to strengthen community ties, this episode is packed with practical advice. Garrett and Matt share how attending local meetings, staying informed on neighborhood developments, and leveraging community events can elevate your reputation. They also emphasize the value of creating personal connections and building trust through specialization, ensuring your clients see you as the go-to expert in your area.

If you have already embraced the power of the local voice in your business, be sure to let us know how in the comments!

And if you want to take your business to the next level and work directly with Matt and Garrett, check out Life at Ten Tenth’s exclusive online community, the "11 Circle." It offers live coaching, monthly Success Lab Workshops, powerful networking, accountability, and more. Join a community of professionals ready to earn more, grow more, and live more. Let’s go!

Episode Highlights:

00:00 The Importance of the Local Voice in Business

00:51 Hyper-Local Marketing for Realtors

02:14 Knowing Local Data and Numbers

04:03 Choosing a Niche or Neighborhood to Dominate

05:12 The Value of Specialization for Referrals

08:05 Building Local Relationships for Long-Term Success

09:37 Opportunities for Realtors in Local Development

13:33 Understanding Local Real Estate Development

18:38 The Role of Business Networking Groups

21:21 Building a Database of Local Resources

24:34 Leveraging Personal Connections for Business Growth

26:30 Building Trust with Personal Connections

29:25 Maximizing the Power of Local Presence

31:15 Joining Life at Ten Tenths and the “Eleven Circle”

Key Takeaways:

"Building a presence as an expert doesn't start with marketing. It starts with connections."

"Be present in your local place so people know you exist."

"The power of a local voice can create an incredible foundation of repeat and referral business."

"Being general allows people to form their own perspective of where you are localized."

"Develop a niche. It gives people confidence to refer you and use your services."

"The power of being connected locally is immense."

"To be a neighborhood expert, show up in your neighborhood and make your presence known."

"Attend city planning meetings, farmers markets, and local events to become a local expert."

"Your job is to be the answer for people, providing knowledge and information."

"The power of a local voice starts by getting local. Shake hands, talk to people, and make connections."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths