We all want to stand out & we all strive to be the best in our industry, but sometimes it can be hard to know what steps need to be made to make that happen. If you want to be the authority, you need to find your niche and start building your personal brand in that space.

On the latest episode of Finding Your Competitive Edge, Mark Lack – Founder & CEO of The Peak Performance Club, entrepreneur, & best-selling author of “Shorten The Gap – Shortcuts To Success And Happiness” – shares his knowledge, strategies, and success with shortcuts on how you can become the authority & dominate your industry space.