Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024.

Talking points include:

What does holistic actually mean in practice?

How do you unite as a marketing department in a large organisation?

How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience?

What other teams impact areas like:

EEAT, technical performance, user experience, speed, user intent, content quality

What does this mean for channel team members - do they need to train themselves on other channels?

How do you measure success?

Who gets credit for a customer purchase?