Behavior Gap Radio

Behavior Gap Radio

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Behavior Gap Radio episodes

  • 1401 | A Rant About Doing vs. Feeling

    In this episode, Carl reflects on a provocative idea from the essay “Tool Shaped Objects”: The market for feeling productive is far larger than the market for actually being productive. From webinars about writing to habit books, templates, and optimization systems, it’s often easier to buy preparation than to do the work itself. Why? Because preparation feels like progress without exposing us to risk, rejection, or uncertainty. Doing the real thing is vulnerable. Carl turns the lens on himself—and on us—with a simple but uncomfortable question: Are you in the market for feeling productive or are you ready to actually be productive?

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    6 min
  • 1400 | Step Three: Current Reality

    In this episode, Carl returns to his “how to plan” series and walks through step three: current reality. After starting with purpose and letting goals grow from that foundation, it’s finally time to ask, “Where are you today?” But Carl reminds us that even something as seemingly objective as a balance sheet is filled with stories, tradeoffs, and emotion. From assets and liabilities to income and cash flow—and even the invisible, off-balance-sheet values like simplicity, community, or time at home—understanding current reality is about more than numbers. It’s about seeing clearly where you stand before building the path forward.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    7 min
  • 1399 | Maybe It’s Not Risk Tolerance

    In this episode, Carl revisits the idea of risk tolerance and challenges the assumption that it’s a stable personality trait that can be measured with a score. Drawing on research from Paul Slovic and lessons from the mountains, he suggests that when someone says, “I can’t tolerate that kind of risk,” they may not be describing tolerance at all—but fear, lack of trust, loss of control, or an unprocessed memory from 2008. Instead of adjusting portfolios first, Carl argues for adjusting the conversation, separating dread from probability, and getting specific about what actually feels scary—because that’s where the real work begins.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    7 min
  • 1398 | Underdeveloped Consequence Comprehension

    In this episode, Carl questions one of the foundations of traditional financial planning: risk tolerance. Reflecting on decades of uneasy experience with risk tolerance questionnaires, he asks three simple but powerful questions: Does risk tolerance really exist? Can we measure it? And does it stay constant over time? Then he introduces a provocative idea: when someone appears to have a "high tolerance for risk," maybe it’s not tolerance at all. Maybe it’s an underdeveloped understanding of consequences. Carl invites us to reconsider whether risky behavior reflects personality—or simply a failure to fully grasp what’s at stake.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    3 min
  • 1397 | Probability Is the Weak Link

    In this episode, Carl revisits the classic risk equation—risk equals probability times consequence—and explains why probability is often the weak link. Drawing on stories from mountain climbing, avalanche education, and investing, he explores how our brains are poorly wired for estimating odds, often substituting confidence and vivid stories for statistical reality. Instead of obsessing over forecasts, Carl suggests shifting focus to consequences: If I’m wrong, what happens? From terrain choice in the backcountry to portfolio design in uncertain markets, he makes the case that humility, a margin of safety, and resilience in the face of uncertainty are far more reliable than precise probability predictions.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    13 min
  • 1396 | The Tool Is NOT the Thing

    In this episode, Carl shares a story about a surgeon retraining in his 50s to use new robotic tools—and uses it to explore a bigger idea: it’s easy to get distracted by tools and forget the job to be done. The goal isn’t the hammer, the robot, or the latest technology. The goal is the outcome. Whether that’s better patient results, clearer advice, or kindness and connection at scale, tools only matter if they serve the purpose. Instead of feeling threatened by new technology, Carl suggests getting clearer about what you’re actually trying to do in the world—and then choosing the tools, old or new, that help you do that better.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    11 min
  • 1395 | Shift the Frame, Not the Content

    In this episode, Carl continues his series on the craft of asking better questions in financial planning, focusing on how to shift the frame—not just the content—of a conversation. Rather than refining answers, he encourages planners to question the assumptions underneath them with prompts like, “What problem are we trying to solve?” or “If this plan is a hypothesis, what are we actually testing?” In a probability-based environment where outcomes are uncertain, Carl argues that the real work is improving the decision-making process itself. Good questions don’t just optimize answers—they change how we think about the game.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    6 min
  • 1394 | Quality of Attention vs. Cleverness of Question

    In this episode, Carl shares a simple but powerful idea for better money conversations: ask questions that create a productive pause. Drawing on facilitation research, he explains that the quality of attention in the room matters more than the cleverness of the question—and that real insight emerges when people feel safe enough to think, not pressured to perform. Through short, disarming prompts like “What feels unsettled here?” or “What are we pretending not to notice?” Carl shows how well-placed silence and genuine curiosity can unlock honesty, deepen trust, and lead to more meaningful financial planning.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    7 min
  • 1393 | Concrete Memory, Not Opinions

    In this episode, Carl makes the case that great planning doesn’t happen in spreadsheets—it happens in conversation. He explores a simple but powerful shift in how we ask questions: trading abstract opinions for concrete memories. Instead of asking, “What do you think?” try, “Can you remember a specific time when…?” Because when we ask for memories, we move past polished narratives and identities and get closer to lived experience—the emotional data that actually drives financial decisions and risk behavior. From market fear to retirement numbers to childhood money stories, Carl shows how better questions lead to deeper clarity, stronger alignment, and more meaningful planning conversations.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    8 min
  • 1392 | The Most Overrated Form of Capital

    In this episode, Carl steps outside the planning series to share a reflection that’s been on his mind: Money may be the loudest form of capital, but it’s the least interesting—and often the least dangerous when misused. Exploring the four sources of capital—money, time, energy, and attention—he argues that while we obsess over what’s easiest to count, the real long-term damage comes from quietly misallocating the forms of capital we can never earn back. With a simple thought experiment, Carl invites us to reconsider what truly compounds over a lifetime and where our attention is actually going.

    Want more from Carl? Get the shortest, most impactful weekly email on the web! Sign up for the Weekly Letter from Certified Financial Planner™ and New York Times columnist Carl Richards here: https://behaviorgap.com/ 

    5 min

About Behavior Gap Radio

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Greetings, Carl here.

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