In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers. 

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

In this episode, we explore the intricate world of Valentine's Day, online dating, and the
 hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.