Jayme Jenkins, Co-Founder and Chief Brand Officer of Everist, joins me today to share how Everist went from an idea rooted in environmental responsibility, to becoming one of Canada’s fastest-growing consumer brands. With a background leading global brands at P&G, L’Oréal, and The Body Shop International, Jayme has spent her career building products that are as intentional as they are impactful.

We discuss the courage required to walk away from the “safe” path, the power of founder-led storytelling, and what it really takes to build a product that changes a category rather than just competes in one.

We explore:
• Following a strong ‘why’ and allowing the’what’ to evolve
• The iterative process behind bringing a truly innovative product to life
• Why founder visibility builds trust, even when it feels uncomfortable
• Strategic insights on scaling DTC and supporting retail sell-through
• The importance of community, mentorship, and peer support on the founder journey

Share this episode with another founder you love, tag us on Instagram @_annalozano and stay connected for future episodes and offerings that support your expansion. Also visit the website to explore more ways to step into your next level!

Connect with Jayme
IG @jayme.everist - https://www.instagram.com/jayme.everist
@helloeverist - https://www.instagram.com/helloeverist
Website: https://helloeverist.com

Founders Retreat in Mexico January 2026: https://annalozano.com/pages/foundersretreat

Website
Instagram @‌_AnnaLozano
Podcast Instagram @TheProsperityPlayground
Youtube Channel