Behind the Review

Jeff Toister is an author, consultant and trainer who helps companies develop customer focused cultures. In this conversation he shares ways that business owners can glean insights and learnings from their online reviews, as well as best practices for responding and engaging with reviews. Discover the true impact of critical reviews on your online reputation, and how to play an active role in the conversation.

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Perfect Pizza’s Tashia Robinson shares the elements—consistency, customer service, and community— that make her franchise a success.

Perfect PizzaAli Schwartz Meserole Sound

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Keene Addington shares his journey from selling his established restaurant chain to returning to his restaurateur roots by founding Tortoise Supper Club, a family-owned restaurant located in downtown Chicago.

Tortoise Supper Club Ali Schwartz Meserole Sound: 

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This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

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Aligned Modern Health takes pride in its exemplary customer service and attention to detail. To achieve this across 17+ locations, it takes the right staff and a positive employee culture. Hear from the health and wellness center’s marketing director Elizabeth, plus reviewer Atiya who shares her experience with other providers before finding her team at Aligned.

Aligned Modern Health Ali Schwartz Meserole Sound

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After struggling to find a gym that felt like home, partners Juan and Amanda decided to open their own strength training gym and nutrition business. With a focus on giving back to the military members and first responders in their community, they’ve built a welcoming place for their members, like our reviewer Josh. Josh shares his experience at the gym and how the strong sense of community there inspired him to spend even more time with his new fitness family.

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Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews.

Starbright Floral Design Ali Schwartz Meserole Sound

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A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. This doesn’t always mean coming up with a new idea, sometimes it just means identifying where an existing business could meet a need and starting there. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off. Her business is more than a business - it’s a place people want to be, according to this week’s Yelp reviewer.

Fairmount Bicycles Ali Schwartz Meserole Sound

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