Behind the Review

Behind the Review

By Entrepreneur MediaBusinessEntrepreneurship
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Behind the Review episodes

  • Biz Bites #8 : How to Get Yelp Reviews Without Asking

    In ep. 8 of the “Biz Bites'' series, we talk about how to get reviews without asking. An important part of managing your online reputation, especially on Yelp. From providing memorable experiences, responding to reviews publicly, and making the most of Yelp’s free features, this episode breaks down 5 things businesses can do to encourage customers to share their experiences in a review. We also dig into creating photo opportunities for customers, and weaving Yelp into your marketing materials.

    How to get Yelp reviews without asking blog post More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    22 min
  • A Farmers Market with a Mission to Nourish and Educate the Community

    Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture. Jonathan and Andrea, the husband-and-wife duo behind the market, integrate integrity and education about sustainable farming and the importance of food quality into everything they do. Reviewer Forest shares what stood out during his visits to the market. And what keeps him coming back.

    Fall Creek Farmers Market

    More about the episode

    Theme Music by Ali Schwartz and Meserole Sound

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    27 min
  • Serving Happiness: Building a Business on Customer Feedback

    Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with exactly that, but her ability to learn as she goes, pivot when needed, and “just roll with it,” as she says, led to many changes to her menu and her operating hours. Listening to her customers and reviewers gave her new ideas, has expanded her offerings, and is one of the keys to the success of her beach town sandwich shop.

    Happy Cafe More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    32 min
  • Making Waves in the Community Means Sweet Success

    Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse flavors, and a fun environment for people to come together and try something new. Yelp Elite Aneesa P shares her first time at the business and what was so memorable about the entire experience. She drove pretty far to enjoy some ice cream, but the Sundae Scoop team made it well worth the trip.

    Sundae Scoop More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    33 min
  • Biz Bite Episode 7 : Black History Month & Identity Marketing

    In ep. 7 of the “Biz Bites'' series, we celebrate Black History Month and discuss identity marketing. Consumers want to connect with the businesses they support, and sharing your story and identity as the business owner is a way to create deeper connections - particularly when relevant to your business and offerings. Learn about ways to leverage heritage months and other times of celebration that align with your business and background.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    9 min
  • Chef JJ on leading a rice renaissance in Harlem

    James Beard Award-winning Chef JJ Johnson knows that the best things in life start simply, so he built his restaurant around one of life’s basic grains—rice. He then took his clean and healthy cooking to unlikely neighborhoods to make sure everyone has access to healthy and affordable food. That great tasting food plus data gathering and studying his customer base turned into a recipe for success. Reviewer Sonya H shares her first time at FIELDTRIP and what made the experience memorable.

    FIELDTRIP More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    26 min
  • MT Noodles: The Intersection of Heritage, High Quality Ingredients, and Community Through Vietnamese Food

    Located in a strip mall in a Minnesota suburb, MT Noodles has become a local favorite. Justin and the team at MT Noodles integrate their Vietnamese heritage into everything they do, making sure that all customers can find homemade dishes that they will enjoy, regardless of whether or not they’ve tried Vietnamese dishes before. Hear how the staff maintains their founding mission of serving fresh and authentic cuisine, while reviewer Robby shares what stood out for him.

    MT Noodles More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    22 min
  • Biz Bite Episode 6 : AI & ChatGPT for Business Owners

    In ep. 6 of the “Biz Bites'' series, we discuss how small businesses can utilize ChatGPT & AI as tools to help them with things like preparing their taxes, or putting together a social media content calendar. We also dig into some of the limitations of the technology and the importance of human oversight and a personalized touch. ChatGPT and AI will never replace humans in your business, but it can help enhance your operations.

    More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    11 min
  • Tapping Into Relaxation: The Creation of Oakwell Beer Spa

    The path between the entrepreneurial spark and finding that first great business opportunity was long and winding for Oakwell Beer Spa owners Jessica French and Damien Zouaoui. In fact, it was 14 months long and 25 countries winding. After trying out experiences across the globe, they settled on their business concept — a beer spa — and have been brewing plans to expand the business since day one. Yelp user Jessica shares her experience at the business, and what made it so review worthy.

    Oakwell Beer Spa More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    28 min
  • Scooping Success: How Salt & Straw Expanded to Miami With Community and Creative Flavors as the Focus

     Ice cream is elevated to new and delicious heights at Salt & Straw Ice Cream shops, with flavors like honey lavender and peanut butter brittle caramel fudge. When the time came to expand beyond the shop’s West Coast roots, co-owner Kim Malek decided to embrace a new city — Miami — and introduce her unique ice cream brand through established local businesses. Miami based Yelp Regional Manager, Diandra shares her experience as a Salt & Straw consumer, and what keeps her coming back.

    Salt & Straw (Coconut Grove location)More about the episode Theme Music by Ali Schwartz and Meserole Sound

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    31 min

About Behind the Review

From the publisher's feed

Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative…

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