Behind the Review

In ep. 5 of the “Biz Bites'' series, we discuss tactical advice for small businesses on setting achievable goals for the new year. There needs to be a balance of both big-picture objectives and detailed planning. First, select a manageable number of goals, and break them into actionable steps. Regular check-ins and adjustments along the way ensure these goals remain on track. The episode also takes you inside a year of goal tracking with language services company, Diàfano.

More about the show Theme Music by Ali Schwartz and Meserole Sound

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With hectic work hours and unique challenges, entrepreneurship can often feel like a lonely endeavor. After experiencing the struggles of solo entrepreneurship first-hand, Jill Salzman was inspired to create The Founding Moms, a community with the goal of connecting mom entrepreneurs. On this week’s episode, Jill shares her takeaways from her journey of “serial entrepreneurship” spanning almost 20 years and how she used networking and collaboration to unlock her potential.

Jill Salzman Founding Moms More about the episode Theme Music by Ali Schwartz and Meserole Sound

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Located in Chandler, AZ, the Sheraton Grand at Wild Horse Pass is a resort for any kind of trip—families, couples, and golfers alike can find exactly what they’re looking for during their time at the resort. Bill and the Wild Horse Pass team integrate customer service and a “can-do spirit” into everything they do. Hear how the staff uses teamwork and collaboration to maintain a multidimensional space for over 500 guests. Reviewer Jessica shares what stood out for her and her family.

Sheraton Grand at Wild Horse Pass More about the episode Theme Music by Ali Schwartz and Meserole Sound

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Over the past decade, Bronco Pro Kleen Carpet Cleaners has become known as a reliable and efficient team within the Denver area. Travis and the Bronco Pro Kleen Carpet Cleaners team integrate customer service into each of their team’s actions, making customers feel like they can rely on the team for repeat services. Hear from owner Travis on Bronco Pro Kleen’s beginnings, and how they maintain success, as well as how that impacts customers like Stacey L.

Bronco Pro Kleen Carpet Cleaning More about the episode Theme Music by Ali Schwartz and Meserole Sound

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Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later, The Cupcake Collection is a multi-million dollar operation, with Mignon still serving as CEO and “Director of Joy.” In this live episode, Emily brings Mignon back to the podcast to talk about her inspiring business journey and empowering new book Made from Scratch: Finding Success Without a Recipe. You can listen to the first episode with Mignon here.

The Cupcake Collection (original location) More about the episode Theme Music by - Ali Schwartz and Meserole Sound

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Boho Camper Vans co-owner David Sodemann was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly due to lodging. Fast forward to the pandemic, Boho Vans blew up when camper vans became the ideal way to travel while socially distanced. Hear how David uses communication with his customers to make them feel comfortable and cared for even while on the road. Also hear what drove reviewer David A. to leave Boho Vans a five-star review.

Boho Camper Vans More about the episode Theme Music by Ali Schwartz and Meserole Sound

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In ep. 4 of the “Biz Bites'' series, we discuss ways to connect with your customers online, and encourage them to share experiences with your business digitally! It starts by creating memorable in-person experiences, and then having your customers share that online. When they do, make sure you engage back! Also, collect contact information whenever you can - so you can communicate with your customers directly. Lastly, let engagement happen naturally, and don’t ask customers for Yelp reviews.

More about the show Theme Music by Ali Schwartz and Meserole Sound

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When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands. The couple created Insectek, a pest control business that puts communication and customer service at the forefront. And their efforts paid off — hear from reviewer Rosie P on how Insectek turned a stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes.

Insectek Pest Solutions More about the episode Theme Music by Ali Schwartz and Meserole Sound

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In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business.

More about the show Theme Music by Ali Schwartz and Meserole Sound

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Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review. In this episode, hear why the smallest details really do matter. And the impact and importance of responding to customer reviews - both positive and negative.

Gwyn C. Yelp Profile More about the episode Theme Music by Ali Schwartz and Meserole Sound

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