By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.

Tune in to learn:

• What is OpenAI? (2:20)
• What makes OpenAI different? (5:18)
• How OpenAI’s branding message has changed or not (9:00)
• Exploring the use cases for ChatGPT (17:30)
• Rolling out an app (22:55)
• Staying differentiated (24:20)
• Measuring the success of OpenAI (28:30)
• Expanding to new countries and territories (30:50)
• Communities that form around AI technology (37:20)

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