In this episode of the Profit Cleaners podcast, Brandon Schoen, Brandon Condrey, and Tyler Shiffler are joined by Crystal Simms, owner of Crystal’s Royalty Cleaning, to discuss her journey from solo cleaner to aspiring business leader. After years of doing everything herself — from marketing and quoting to scrubbing and scheduling — Crystal is ready to build a reliable team and step into the CEO role her business needs.

But the road hasn’t been easy. Between low-paying clients, canceled contracts, and the pressure to lower prices, Crystal’s growth has been limited by one powerful obstacle: confidence in her value. The Brandons and Ty coach her through mastering sales conversations, communicating value beyond price, and building the belief and conviction that turn prospects into long-term customers.

You’ll learn how to stop “selling cleaning” and start selling outcomes — the lifestyle transformation your service brings to clients. Plus, the Profit Cleaners team shares an exclusive preview of their exciting 2026 program launch, featuring next-level business tools and training designed to help cleaning entrepreneurs grow smarter and faster.

This episode is packed with actionable insights, mindset shifts, and practical strategies for every cleaner ready to elevate from technician to true business owner.

👉 Visit profitcleaners.com/masterclass to watch the free 15-minute masterclass and secure lifetime access before the next evolution of Profit Cleaners launches in 2026.

Highlights:

• (01:48) Why free cleanings and heavy discounts can hold your business back
• (03:14) Laying the foundation: hiring help, building a website, and attracting clients
• (07:24) Shifting from price-based selling to value-driven communication
• (12:13) How to present your pricing with confidence and conviction
• (15:34) The power of belief — customers buy your confidence, not just your service
• (19:43) Turning loyal clients into your best source of referrals
• (21:35) Telling your brand story: selling the result, not the routine
• (22:10) Crystal’s next chapter: transitioning from cleaner to business owner
• (22:25) Profit Cleaners 2026 preview — new tools, micro-apps, and the next level of training

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/