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"This might be the most fun I've had growing my newsletter." — Chenell

And here's how Chenell's doing it.

We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?

In this episode, Chenell & Dylan break down what’s working, what could be better, and where we’re focusing our energy in the back half of the campaign. We get into the growth levers we’ve pulled so far—like cross-promotions, private podcast feeds, and Substack experiments—and brainstorm ways to maximize reach and increase referrals. It’s a total fly-on-the-wall session, so you’ll hear the real-time ideas, dilemmas, and strategies we’re exploring to keep this momentum going.

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KEY TAKEAWAYS

• What 30 Days of Growth "pop-up" newsletter is and how the idea took shape
• The $8,000+ prize giveaway and how it’s fueling referrals
• What’s working so far: referral stats, private podcast feed, and community response
• The LinkedIn engagement slump and what we’re testing to fix it
• Re-engaging on Substack and using it as a second distribution channel
• Optimizing the welcome email and sharing page for better conversions
• Ideas for bonus incentives: mini audits, workshop invites, and shoutouts
• Using testimonials, carousels, and short experiments as additional content
• Discussing the future: paid product potential and post-campaign plans

LINKS MENTIONED

• Get 30 proven strategies to grow and optimize your email list FREE >>
• Senja.io
• Tella
• ​RightMessage​
• HelloAudio
• Justin Moore’s ​Brand Deal Wizard course​ 
• 'Antisocial' Newsletter Growth Course waitlist
• Want your newsletter roasted? Submit it here. 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.