A lot of filmmakers wrestle with the idea of being commercial. They want the business to grow, but something inside them still clings to the image of the artist who shouldn’t have to ask for attention.

This Short Cut digs into that tension. The part of you that wants to look like a “real filmmaker.” The part that tells you the work should be enough. And the part that quietly holds you back every time you avoid doing the things that actually bring clients in.

There’s a simple idea in this episode that can loosen that grip and make the commercial side feel a lot more honest. A lot more doable.