: Episode 765 - Acclaimed author of The Wizard of Ads Roy H Williams joins Vinnie Tortorich today to talk about riding the political and societal pendulum, being remarkable vs. advertising, and what it takes to make it big in worlds such as podcasting, utilizing good ads and marketing. PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Villa Cappelli Green Grocer ROY H WILLIAMS Roy is a best selling author Marketing consultant Wrote The Wizard of Ads trilogy Business book of the year in 1998 Even a Lemonade Stand Can Brand Like Amazon coming in March Amazon has amazing branding BEING REMARKABLE VS. ADS & MARKETING Vinnie embodied the most important principles of advertising and marketing instinctively It is his nature This trilogy talks about how to find success in regards to advertising, marketing, and service Corporate agility Flexible Customer-centric Always retain an open mind You can learn the main principles of advertising and marketing You MUST care about the customer It is possible to make a company great from scratch Vinnie did it with this podcast and PVC Vinnie wanted to make the Toyota or Honda of vitamins Vitamins are built to last and work, but anyone can afford them PVC has grown so quickly that Vinnie needed to hire employees to help run it Vinnie is not too slick, which is a good thing - disfluency People trust him!