Ben Serotta: Where Does Responsibility Begin and End? - Ep154

This conversation is with legendary bike builder Ben Serotta. 

Ben has been building bikes since the year I was born [1972!]. He is also one of the pioneers of bike fitting, founding the Serotta International Cycling Institute in the late 90’s, and creating the Size Cycle, so fitters could start from scratch to build a custom bike for a given athlete. 

We discuss some of the conundrums of modern bike fitting, as well as the tension in business between making a product that is a labor of love and scale, and making a bike that fits the dream / goal / objective of the client. 

Ben is a life long student of the sport and a humble and passionate person. I am sure you will enjoy this conversation. 

Serotta Bikes Website ►► https://serotta.com/bikes/

Serotta Bikes on Instagram ►► https://www.instagram.com/serottabikes/

Ben Serotta on Instagram ►► https://www.instagram.com/benserotta/