Jesse Hanley is a self-taught developer and marketer from Australia who lives in Japan. He launched Bento, an email service provider, in 2018 after managing campaigns from his marketing agency.

He says Bento is an artisanal provider, akin to a high-end coffee shop. He aims for self-funded growth and quality customers who seek excellent email deliverability.

He addresses those goals and more — automation flows, integrations, ISPs, reputation — as well as the realities of running an ESP. 

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/bento-elevates-ecommerce-email-marketing

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

This is take 1 from Derek at Voice Jungle.