Marketing Trends

Bernard Slowey: Forget Chatbots! Smart Brands Are Moving to AI Agents!


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Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.

That's the reality Salesforce is building with Agentforce — and it’s already transforming customer success, marketing operations, and revenue growth.

In this episode, Salesforce SVP of Digital Customer Success Bernard Slowey joins us to break down how they became Customer Zero for Agentforce, what went wrong (and right), and why agentic AI is reshaping the future of marketing and operations.

If you lead marketing, operations, or customer success — and you’re serious about not falling behind — this episode is your AI playbook.

Key Moments:

00:00: What Is Agentforce? Introducing Salesforce’s Digital AI Workforce 
01:21: Meet Bernard Slowey: VP of Digital Customer Success at Salesforce 
01:46: From AOL to Salesforce: Bernard’s Career Path Through the Tech Revolution 
03:57: The Rise of AI Agents: Why Chatbots Are Officially Obsolete 
06:36: AI Agents vs. Chatbots: What They Are and Why They Matter 
11:22: Lessons from the Frontlines: What It Takes to Implement AI Agents 
15:16: Inside Salesforce: How Agentforce Came to Life 
18:55: How Salesforce Launched Agentforce in Just 4 Weeks (And What They Measured) 
30:27: Rethinking Success: Metrics That Actually Matter in AI Rollouts 
38:25: Why Traditional Customer Service Automation Is Failing Us 
42:36: Real Use Cases: How Salesforce Clients Are Winning with Agentforce 
44:11: AI Implementation Challenges (And How to Solve Them) 
50:32: Cross-Functional Teams and the Future of AI Collaboration 
57:18: Why AI Still Needs a Human Touch in Customer Experience 
58:33: The New Job Titles and Skills Emerging in an AI-First Era 
01:04:02 Human Intuition vs. AI Logic: Finding the Right Balance 
01:09:35 Customer Obsession in the Age of Automation

 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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