"I need an email sequence, but I'm not sure what it should say."

If you've ever thought about this, you aren't alone. Unfortunately, there are many coaches and online course creators who will try to convince you that your home industry business needs a long, complex email sequence in order to generate leads. While this might be true of other industries, it's not an effective strategy for interior design, window treatment, home staging, or organizing businesses.

Not only does that advice result in a massive amount of work for you, but it also annoys the heck out of the unfortunate souls on your email list. Annoyed people won't hire you. If you want to stop sabotaging your leads and putting a big, heavy roadblock in your sales funnel, you need to hear this episode of The Kate Show.

Today I'm sharing the three-part email sequence your home industry business should be using. Email newsletters and email marketing in general are powerful tools, but they can't be used in the exact same way across all industries. The home industry is cultivated by relationships and referrals. Waves of marketing emails will quickly wipe out what you've built, but a steady and reasonable trickle will promote long-lasting business growth.