Lukas Tanasiuk once paid a firm to redesign his Shopify site, a seller of electric scooters. The result was slow page loads and his efforts to improve them. What he found, he says, was a lot of false claims.

"I discovered corruption among folks who say they are page-speed optimizers," he says.

Page-speed optimization became Tanasiuk's next opportunity. In 2023 he launched The Nice Agency, focusing on Shopify page loads.

In this episode, he shares his journey from merchant to agency owner, slow Shopify sites, and more. 

He addresses:

• His firsthand experiences with slow page speeds.
• The root causes of slow Shopify sites.
• The downsides of adding third-party Shopify apps.
• His efforts to out a company making false page-speed claims.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ssX

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com