The Dave Gerhardt Show (from Exit Five)

Beyond Copy: How To Use AI to Build GTM Systems That Scale


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#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.


Dave, Dan, and Eoin cover:

  • How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
  • The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
  • Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.


Timestamps

  • (00:00) - – Intro
  • (02:44) - – The gap between AI hype and real execution
  • (06:44) - – Dan’s background and how GTM Engineering came to life
  • (09:44) - – Building repeatable webinar systems with Clay
  • (13:44) - – How to scale content and events without burning bandwidth
  • (18:44) - – Eoin’s content creation workflow using AirOps
  • (23:44) - – Turning sales transcripts into actionable GTM insights
  • (34:08) - – Using Zapier Agents to automate product marketing tasks
  • (42:08) - – Refreshing SEO content with AI for better performance
  • (50:08) - – Where AI fits in your team and how to start small

  • Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
    Learn more about Exit Five's private marketing community: https://www.exitfive.com/

    ***

    Brought to you by:

    Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive.

    AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

    Visit exitfive.com/retreat to apply for Exit Five’s first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. 


    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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    The Dave Gerhardt Show (from Exit Five)By Exit Five

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