Fed up with vague business advice that tells you to "just believe more" or "trust the compound effect" without explaining how? Josh, a failed rock star turned seven-figure coach who's trained over 40,000 entrepreneurs since 2014, cuts through the noise with a refreshingly honest approach to business psychology.

At the heart of Josh's message is a challenge to the way we teach business skills. He uses a powerful analogy: telling someone to "fix their mindset" without providing tools is like telling a child to "be better at math" without teaching them how to solve the equation. The child might do affirmations all day, but without the actual formula, they'll never solve for X. This perfectly captures why so many entrepreneurs remain stuck despite consuming endless content.

The Performance Triad framework offers a comprehensive alternative. First, master your subconscious beliefs by going beyond surface-level mindset work to address the unconscious rules driving your behavior. Second, understand the psychology of messaging to prevent triggering fight-or-flight responses in prospects (explaining why so many go silent mid-conversation). Third, implement leadership systems based on true coaching principles that transform how you develop your team.

Josh particularly challenges the "duplication" myth in network marketing, where leaders avoid teaching advanced skills because "not everyone can do them." This flawed logic creates businesses where growth is limited to the lowest common denominator rather than elevating those ready for the next level. The result? Teams full of "silent quitters" – people technically still involved but mentally checked out after trying ineffective techniques for too long.

Ready to move beyond vague platitudes and learn frameworks that actually produce results? Grab Josh's "Questions That Convert" framework at joshcoats.com where you can pay what you want – even just $1. It's time to replace "just do it" advice with strategies that actually work.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!