What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free.

Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wrong upbringing made action feel dangerous until he learned to treat failure as a skill. That single shift—aiming to fail on purpose for a year—compressed a decade of experience and built true confidence. From there we dig into the power of and-thinking: build a business and be a present parent, sell low-ticket and high-ticket, protect momentum and add new plays. Neutral language like head and heart helps reduce emotional charge and stops overthinking from masquerading as wisdom.

We also get painfully honest about our biggest mistakes. Josh explains why killing predictable low-ticket offers nearly stalled a thriving high-ticket certification: momentum and trust were the real engines all along. The takeaway is simple and hard—never shut down what’s profitably working; automate it, don’t annihilate it. Tori reflects on ego traps in leadership, from believing there’s only one correct path to pushing people toward goals they didn’t own. Her proudest moment—reaching the top 1%—felt different because it was shared, team-led, and rooted in growth that honored others’ autonomy.

Expect practical insights on audience trust, pricing ladders, momentum, and the psychology of safety. We talk about luck, calling, and why results meet those in motion—not those waiting for perfect permission. If you’re ready to trade or for and, protect what works, and lead with empathy and clarity, this conversation will meet you where you are and nudge you forward.

Enjoy the first half here, then catch the rest on Totally Tori, at:

https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639 

If this resonated, subscribe, share with a friend who needs it, and leave a quick review to help others find the show.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels.

You’ll hear how to recognize when comfort quietly stalls progress, why repeating yesterday’s tactics won’t unlock tomorrow’s goals, and how to rebuild momentum when the market shifts under your feet. I break down a practical path for recommitting at each stage: using data instead of vibes, sharpening your niche and promise, compressing time-to-value in your offers, and treating slumps like a lab instead of a funeral. We also talk about obsession without burnout—how two focused hours a day can outperform twelve scattered ones when you prioritize pipeline, conversations, and decision-focused content, and protect your headspace with simple habits that compound.

If you’ve hit a plateau or felt the sting of a sudden slump, this conversation gives you a map and the fire to use it. Draw the line again. Choose the fight again. And if you’re aiming for six figures with accountability and clear structure, I share details on the new Six Figure Sprint and how to get the workshop invites. Subscribe, share this with a friend who’s ready to recommit, and leave a quick review to tell me the one constraint you’ll tackle first.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency.

We unpack the difference between a reaction and a response, then translate that into concrete leadership moves: revive your learning rhythm, bring back outside voices, test new offers, and update your communication for today’s buyer. You’ll hear why half-measures fail, how to fully commit to a new channel or tactic, and where AI-powered writing can remove friction without flattening your voice. If you’ve felt the pull to do less because your team is quiet, this conversation reframes your role: leaders go first, especially when the energy dips.

Across the episode, we share personal pivots that worked this year, from rethinking outreach to leveraging ChatGPT with proven frameworks. We talk candidly about cycles in consumer behavior, the danger of nostalgia, and the simple habits that protect your belief and output—meditation, movement, and measured experiments. The goal isn’t to grind harder for its own sake; it’s to pair strong energy with right-fit strategy so your effort compounds again.

If this resonates, share it with a leader who’s ready to raise the standard. Subscribe for more real-world coaching, leave a review to tell us what landed, and tag us with the one change you’ll make this week. Your future team is watching who you choose to be right now.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

A quiet summer wasn’t a pause—it was a rebuild. We stepped back to rework our systems and curriculum because the online business landscape shifted faster in one year than it did in the last decade. If you’ve been wondering why your old tactics feel flat, why engagement is down, or why it seems harder to convert even warm audiences, you’ll find straight answers and a clear path forward here.

We break down three essential shifts. First, modern messaging and sales psychology: how to speak to the exact problem your ideal customer is living with, cut through a louder internet, and stop relying on feature lists or personal goals to make the sale. You’ll hear why “do more” is outdated advice, how specificity beats volume, and what it takes to resonate in a world dominated by Amazon convenience and TikTok attention spans. Second, beliefs that hold under pressure: moving past surface affirmations to root-cause coaching so you can dismantle fear of rejection, failure, or success and finally act consistently. Third, leadership that builds leaders: replacing hype and giveaways with real coaching, decision frameworks, and systems that help teams think, sell, and lead without you.

Along the way, we share honest stories from the field: why some leaders stalled when energy tactics stopped working, and how others revived entire downlines by upgrading messaging, doing real inner work, and raising leadership standards. If you’ve felt the “trickle up” of apathy, this conversation shows how to reverse it with clarity and conviction. The message is urgent but hopeful: adapt these skills now and you won’t just survive a tough economy—you’ll set yourself up to scale when tailwinds return.

If this resonated, subscribe, share it with a teammate who needs a wake-up call, and leave a review with the one shift you’re committing to this week. Your next level starts with what you change today.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Ever wonder why you keep hitting the same business plateaus despite working harder than ever? The answer might not be in another strategy or tactic—it could be staring right back at you in the mirror.

In this raw, unfiltered episode recorded poolside at my health club during my sacred Friday creativity routine, I dive deep into what truly blocks business growth. The hard truth? Your success depends entirely on your willingness to face your demons and learn the necessary lessons at each stage of your journey. Many entrepreneurs remain stuck at the same level for years because they refuse to address the internal barriers holding them back.

What's fascinating is how our brains often reject the simplest solutions because they feel "too elementary." I share a personal revelation about how I've abandoned fundamental business practices that built my seven-figure coaching business simply because they seemed too basic compared to building complex funnels and content systems. Sometimes, the breakthrough isn't found in doing more complicated things—it's in returning to the fundamentals with consistency and intention.

The path to $100K requires entirely different lessons than the path to $1M. Your business growth mirrors your personal growth, and each level brings new challenges that require fresh perspectives. Whether you're dealing with rejection fear, imposter syndrome, or simply avoiding the "stupidly easy" tasks that would move your business forward, this episode offers the psychological framework to break through.

Ready to face your demons and learn your next lesson? Everything you need is already inside you. Join me on this journey of authentic business growth, and discover how our life coach certification program equips entrepreneurs with the psychological tools to transform both themselves and their clients.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Your ability to compartmentalize might be the most underrated entrepreneurial skill nobody talks about. When personal crisis strikes, the stark difference between being an employee and a business owner becomes painfully clear—nobody pays you for downtime or emotional processing when you run the show.

After my son's recent heart procedure (his fourth since being diagnosed with a congenital heart condition), I found myself reflecting on a powerful conversation with my father that changed everything for me. He offered this gem: "You can't carry everyone's emotional baggage and simultaneously build the kind of business that can financially support them when they need it." That hit me like a freight train of truth.

As purpose-driven entrepreneurs who genuinely care about others, we often think bearing their burdens demonstrates our love. But the cruel irony is that by taking on everyone's problems, we diminish our capacity to create the financial resources that could actually help them. Money doesn't solve everything, but it certainly softens the blow of medical bills, career transitions, and life's unexpected challenges. I've had to learn the discipline of "clocking in and out"—creating mental boundaries between business focus and personal presence. My go-to affirmation became: "If I can't fix the problem right now, I'm not going to carry the burden right now."

Are you struggling with the weight of personal crisis while trying to maintain your business? Give yourself permission to stop carrying what you can't currently fix. Focus instead on building something that positions you to help in more meaningful ways. Share your experience or ask questions in the comments—I'd love to connect with others navigating this challenging balance.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Why do we keep falling back into the same patterns despite our best efforts to change? The answer lies in what Josh Coats calls "the terror barrier" – a fascinating psychological mechanism that protects our deeply-held beliefs, even when those beliefs no longer serve us.

Most personal development approaches miss the mark completely. They focus on creating temporary emotional highs through motivation, affirmations, and visualization without addressing what's happening beneath the surface. As Josh explains, "It's like putting band-aids on broken bones and wondering why nothing ever gets fixed." These approaches might feel good in the moment, but they can't penetrate the protective wall our subconscious mind builds around our core beliefs.

True transformation requires making the unconscious conscious. Your brain doesn't distinguish between helpful and harmful beliefs – it simply fortifies whatever patterns have been repeatedly reinforced throughout your life. This explains why someone can intellectually agree with a new concept while consistently failing to implement it. Their subconscious is actively resisting the change. As Josh's favorite quote states: "Until you make the unconscious conscious, it will rule your life and you will call it fate."

This understanding is crucial for anyone seeking genuine change, whether in business, leadership, or personal growth. You cannot change behavior without first changing beliefs. This principle explains why so many experience a "yo-yo" pattern with their habits, actions, and emotions – they're addressing symptoms rather than root causes. True coaching provides the tools to dig deeper, uncover limiting beliefs, and plant new ones that actually support your goals.

Ready to break through your terror barrier? Learn more about Josh's Life and Performance Coach certification at joshcoats.com, where you can join the waitlist for the next round starting in late June. Whether you want to become a coach or simply acquire powerful tools for personal and professional growth, understanding these principles will transform how you approach change forever.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Feeling frustrated that your team doesn't rally together like they used to? You're not alone. This episode explores the critical mindset shift needed to revive team energy in today's rapidly changing business landscape.

The world has evolved dramatically since 2016, especially through the pandemic's online gold rush and now into a new phase with shorter attention spans and different consumer behaviors. But here's the trap many leaders fall into: they keep trying to recreate past successes using outdated methods. When we fixate on "getting things back to how they were," we miss the opportunity to pioneer what comes next.

I break down the psychology behind this challenge using a powerful coaching framework. Your thought that "things are harder now" creates feelings of stress and hopelessness, which leads to fewer meaningful actions, ultimately manifesting the very difficulty you fear. It's a self-fulfilling prophecy! The solution begins with shifting from asking "why isn't this working like before?" to "what problem can I solve now?" This pivot from problem-focus to solution-focus changes everything.

Beyond mindset, there's also a practical "seed problem" to address. When team cohesion weakens at the end of your pipeline, the solution lies at the beginning of your funnel. If you want team players, you need to actively attract them through messaging that emphasizes collaboration and community. Your marketing should consistently highlight how much better results are when achieved together.

The leaders who will thrive in this next era aren't those who perfectly preserved their 2019 playbook, but those willing to evolve and embrace new possibilities. Join our five-day leadership challenge at joshcoats.com to learn what's working right now from 15 industry leaders across different companies and products. The next "gold rush" belongs to those who can adapt—are you ready?

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Unlock the secret to managing multiple ventures with ease as we explore the concept of creating an "umbrella brand." Imagine having a single, powerful brand name like "Queens Not Quitters" that effortlessly connects your diverse offerings, from life coaching to network marketing. Join me, Josh, your push coach, as I guide you through strategies to simplify client communication, increase brand demand, and tailor your services precisely to what your clients crave. Whether you're in the realm of health and fitness or focusing on mindset and motivation, learn how a cohesive brand can revolutionize your business approach.

Beyond branding, this episode serves as a reminder of your limitless potential. Gain more than just business advice—embrace the empowering messages we share to recognize your inner strength and find value in every moment. I’m excited to connect with you on social media and hear your insights, so please leave your reviews on iTunes. Remember, the resources you need are within reach, and with heartfelt encouragement, I wish you a day brimming with inspiration and growth. Keep an eye out for some thrilling content coming your way soon!

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Ever wonder why even the most skilled and passionate experts often struggle to sell their services? As a failed rock star turned seven-figure life coach who's trained over 40,000 coaches and entrepreneurs, I've discovered the psychological barriers that prevent genuine connection with potential clients.

The secret lies in what I call "Building a Belief Bridge" - understanding the crucial disconnect that happens when we evolve through our business journey. As we grow, we naturally adopt new vocabulary, perspectives, and values that fundamentally change how we communicate. The problem? We try to speak from our evolved selves to people who haven't undergone the same transformation.

Most marketing advice tells you to make noise and grab attention, but this approach triggers the same response as someone sprinting toward you in a store - people either run away or put up their defenses. Instead, effective messaging focuses relentlessly on your audience's current reality: their desires, frustrations, and the specific day-to-day experiences causing their pain. This is why health coaches discussing "75 superfoods" fail while those who talk about "finally playing with your kids on the playground again" succeed.

The difference between mediocre and magnetic messaging comes down to a simple shift in perspective. Stop asking "What should I say?" and start asking "What are they struggling with today?" When you nail this approach, people experience that magical moment of thinking, "This person is in my head!" - and that's when real connection happens.

Ready to transform your approach to sales and marketing? Dive into this episode to learn how to build your own belief bridge and finally connect with the people who need what you offer most.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!