Why do we keep falling back into the same patterns despite our best efforts to change? The answer lies in what Josh Coats calls "the terror barrier" – a fascinating psychological mechanism that protects our deeply-held beliefs, even when those beliefs no longer serve us.

Most personal development approaches miss the mark completely. They focus on creating temporary emotional highs through motivation, affirmations, and visualization without addressing what's happening beneath the surface. As Josh explains, "It's like putting band-aids on broken bones and wondering why nothing ever gets fixed." These approaches might feel good in the moment, but they can't penetrate the protective wall our subconscious mind builds around our core beliefs.

True transformation requires making the unconscious conscious. Your brain doesn't distinguish between helpful and harmful beliefs – it simply fortifies whatever patterns have been repeatedly reinforced throughout your life. This explains why someone can intellectually agree with a new concept while consistently failing to implement it. Their subconscious is actively resisting the change. As Josh's favorite quote states: "Until you make the unconscious conscious, it will rule your life and you will call it fate."

This understanding is crucial for anyone seeking genuine change, whether in business, leadership, or personal growth. You cannot change behavior without first changing beliefs. This principle explains why so many experience a "yo-yo" pattern with their habits, actions, and emotions – they're addressing symptoms rather than root causes. True coaching provides the tools to dig deeper, uncover limiting beliefs, and plant new ones that actually support your goals.

Ready to break through your terror barrier? Learn more about Josh's Life and Performance Coach certification at joshcoats.com, where you can join the waitlist for the next round starting in late June. Whether you want to become a coach or simply acquire powerful tools for personal and professional growth, understanding these principles will transform how you approach change forever.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Feeling frustrated that your team doesn't rally together like they used to? You're not alone. This episode explores the critical mindset shift needed to revive team energy in today's rapidly changing business landscape.

The world has evolved dramatically since 2016, especially through the pandemic's online gold rush and now into a new phase with shorter attention spans and different consumer behaviors. But here's the trap many leaders fall into: they keep trying to recreate past successes using outdated methods. When we fixate on "getting things back to how they were," we miss the opportunity to pioneer what comes next.

I break down the psychology behind this challenge using a powerful coaching framework. Your thought that "things are harder now" creates feelings of stress and hopelessness, which leads to fewer meaningful actions, ultimately manifesting the very difficulty you fear. It's a self-fulfilling prophecy! The solution begins with shifting from asking "why isn't this working like before?" to "what problem can I solve now?" This pivot from problem-focus to solution-focus changes everything.

Beyond mindset, there's also a practical "seed problem" to address. When team cohesion weakens at the end of your pipeline, the solution lies at the beginning of your funnel. If you want team players, you need to actively attract them through messaging that emphasizes collaboration and community. Your marketing should consistently highlight how much better results are when achieved together.

The leaders who will thrive in this next era aren't those who perfectly preserved their 2019 playbook, but those willing to evolve and embrace new possibilities. Join our five-day leadership challenge at joshcoats.com to learn what's working right now from 15 industry leaders across different companies and products. The next "gold rush" belongs to those who can adapt—are you ready?

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Unlock the secret to managing multiple ventures with ease as we explore the concept of creating an "umbrella brand." Imagine having a single, powerful brand name like "Queens Not Quitters" that effortlessly connects your diverse offerings, from life coaching to network marketing. Join me, Josh, your push coach, as I guide you through strategies to simplify client communication, increase brand demand, and tailor your services precisely to what your clients crave. Whether you're in the realm of health and fitness or focusing on mindset and motivation, learn how a cohesive brand can revolutionize your business approach.

Beyond branding, this episode serves as a reminder of your limitless potential. Gain more than just business advice—embrace the empowering messages we share to recognize your inner strength and find value in every moment. I’m excited to connect with you on social media and hear your insights, so please leave your reviews on iTunes. Remember, the resources you need are within reach, and with heartfelt encouragement, I wish you a day brimming with inspiration and growth. Keep an eye out for some thrilling content coming your way soon!

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Ever wonder why even the most skilled and passionate experts often struggle to sell their services? As a failed rock star turned seven-figure life coach who's trained over 40,000 coaches and entrepreneurs, I've discovered the psychological barriers that prevent genuine connection with potential clients.

The secret lies in what I call "Building a Belief Bridge" - understanding the crucial disconnect that happens when we evolve through our business journey. As we grow, we naturally adopt new vocabulary, perspectives, and values that fundamentally change how we communicate. The problem? We try to speak from our evolved selves to people who haven't undergone the same transformation.

Most marketing advice tells you to make noise and grab attention, but this approach triggers the same response as someone sprinting toward you in a store - people either run away or put up their defenses. Instead, effective messaging focuses relentlessly on your audience's current reality: their desires, frustrations, and the specific day-to-day experiences causing their pain. This is why health coaches discussing "75 superfoods" fail while those who talk about "finally playing with your kids on the playground again" succeed.

The difference between mediocre and magnetic messaging comes down to a simple shift in perspective. Stop asking "What should I say?" and start asking "What are they struggling with today?" When you nail this approach, people experience that magical moment of thinking, "This person is in my head!" - and that's when real connection happens.

Ready to transform your approach to sales and marketing? Dive into this episode to learn how to build your own belief bridge and finally connect with the people who need what you offer most.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Your subconscious mind is secretly sabotaging your business success. That's the startling revelation powering this transformative episode where we dive deep into the invisible forces controlling your results.

"Until you make the unconscious conscious, it will rule your life, and you will call it fate." This powerful quote serves as the foundation for understanding why so many ambitious entrepreneurs struggle despite their best efforts. Your brain operates through deeply ingrained rules formed through emotional experiences and repetition—rules that dictate how you interpret every situation you encounter.

When you post content that receives minimal engagement, that's a neutral fact. But your subconscious mind transforms it into evidence supporting your limiting beliefs. If you believe "I'm not good enough," even four likes becomes confirmation of your unworthiness. This interpretation triggers emotions like frustration and disappointment, leading to either avoidance behaviors or desperate, misaligned actions that ultimately manifest the exact results your limiting belief predicted.

I share my personal journey of starting and quitting six businesses in my twenties, unaware that my subconscious programming from growing up in a strict religious environment was creating invisible barriers to success. Every time my business gained momentum, paralyzing thoughts would emerge—"What if this isn't the right path?"—making quitting feel like the only acceptable option.

The PUSH Method gives you a framework to break these cycles by identifying the stories your brain tells about neutral situations and consciously choosing interpretations that serve your goals. While mindset work won't magically create success, it opens the door to taking consistent, aligned actions necessary for achievement.

Ready to transform your results by reprogramming your subconscious for success? This episode gives you the psychological tools to identify and rewrite the invisible rules holding you back. Your success isn't about fate—it's about conscious choice.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Fed up with vague business advice that tells you to "just believe more" or "trust the compound effect" without explaining how? Josh, a failed rock star turned seven-figure coach who's trained over 40,000 entrepreneurs since 2014, cuts through the noise with a refreshingly honest approach to business psychology.

At the heart of Josh's message is a challenge to the way we teach business skills. He uses a powerful analogy: telling someone to "fix their mindset" without providing tools is like telling a child to "be better at math" without teaching them how to solve the equation. The child might do affirmations all day, but without the actual formula, they'll never solve for X. This perfectly captures why so many entrepreneurs remain stuck despite consuming endless content.

The Performance Triad framework offers a comprehensive alternative. First, master your subconscious beliefs by going beyond surface-level mindset work to address the unconscious rules driving your behavior. Second, understand the psychology of messaging to prevent triggering fight-or-flight responses in prospects (explaining why so many go silent mid-conversation). Third, implement leadership systems based on true coaching principles that transform how you develop your team.

Josh particularly challenges the "duplication" myth in network marketing, where leaders avoid teaching advanced skills because "not everyone can do them." This flawed logic creates businesses where growth is limited to the lowest common denominator rather than elevating those ready for the next level. The result? Teams full of "silent quitters" – people technically still involved but mentally checked out after trying ineffective techniques for too long.

Ready to move beyond vague platitudes and learn frameworks that actually produce results? Grab Josh's "Questions That Convert" framework at joshcoats.com where you can pay what you want – even just $1. It's time to replace "just do it" advice with strategies that actually work.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

The word "duplication" gets thrown around constantly in entrepreneurial circles, especially in network marketing, but few truly understand what healthy duplication actually means. Push Coach Josh dives deep into this misunderstood concept, challenging the prevailing "copy-paste" leadership approach that stifles creativity and authentic growth.

When leaders demand their teams do everything exactly as they do – posting the same content, following identical scripts, and building on the same platforms – they're inadvertently sending a devastating message: your ideas don't matter, your authenticity is irrelevant, and your creative capacity isn't valued. This approach not only burns people out but creates the exact opposite of what these leaders claim to want – team members who can't think for themselves, take ownership, or contribute meaningfully.

Josh offers a refreshing alternative by explaining how true duplication works through teachable frameworks and methodologies rather than rigid tactics. Drawing from his PUSH Method for mindset work and Belief Bridge framework for messaging, he demonstrates how effective leaders teach the "how" behind their success, not just the "what." This approach empowers team members to customize validated strategies to fit their authentic voice and unique strengths – much like how Michael Jordan's championship teams succeeded not by having duplicate Jordans but by leveraging complementary skills from players like Scottie Pippen and Dennis Rodman.

The ultimate goal isn't to create carbon copies who depend entirely on their upline or company, but to develop true entrepreneurs who possess transferable skills making them unstoppable in any environment. As John Maxwell taught, great leadership isn't about filling a stadium with followers – it's about filling a field with capable players who know what they're doing. Isn't it time to elevate your leadership approach from creating followers to developing leaders?

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Engaging in political discourse is thrilling for many; however, it can also create unexpected pitfalls for business owners and influencers looking to grow their brands. Today, we challenge the narrative surrounding politics on social media by examining how it not only shapes public perception but also the fundamental operations of businesses. As Josh shares his insights, we explore the psychological underpinnings of how people’s unconscious biases dictate their responses to opposing views, drawing parallels to everyday experiences that most can relate to, like buying a new car. 

What emerges from this conversation is a clarion call for entrepreneurs to maintain a degree of separation between personal political beliefs and professional branding to foster healthier engagement. Through on-point anecdotes, Josh illustrates the importance of remaining true to foundational business values focused on service rather than succumbing to the allure of polarizing politics. His core message urges listeners to reflect deeply on what their brand represents in times of divisive rhetoric. By putting aside noisy political conversations and instead refocusing on uplifting and empowering their clientele, business owners can not only retain their integrity but also grow more solidly and successfully. 

Where do you stand on this delicate balance? Join us on this insightful discussion and gain relevant insights to enhance your brand strategy without compromising your values. Remember to subscribe, share this episode with fellow entrepreneurs, and leave your thoughts in the comments!

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

What if you could transform your life from poverty to prosperity and become a seven-figure life coach? Join me, Josh, as I recount my personal journey filled with struggles, triumphs, and the crucial mindset shifts that fueled my entrepreneurial success. I'll share heartwarming stories, like attending a daddy-daughter dance, to highlight the delicate balance between nurturing personal relationships and meeting the demands of leadership. Together, we'll tackle the common frustrations entrepreneurs face, especially the immense pressure of being the support system others depend on. Discover how self-reliance and determination can empower you to break cycles and pave the way for a legacy of success for future generations.

Excitement is building as we prepare for our most ambitious event yet, which has already attracted nearly 200 registrations in just the first 48 hours! With an estimated turnout of 2,000 to 3,000 participants and an impressive roster of guest speakers, this promises to be a transformative experience. I'll express my enthusiasm for the diverse insights our speakers will bring and encourage you to tap into your own potential by joining us in this celebration. Don't miss this chance to connect with a vibrant community and harness valuable resources to fuel your journey toward success. To join us, visit JoshCoats.com!

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

If you'd like to join Legacy Leadership University, and get access to:

- Weekly Calls

- Daily Accountability via a Bingo Card Challenge

- Two Motivation Minute Videos From Josh Per Week

- FB Group for Support and Community

- VIP for Josh's Virtual Events

And more, please visit:

https://www.joshcoats.com/offers/mV6C7T9F/checkout

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Curious about transforming your leadership and coaching skills from theoretical to practical mastery? Discover the unique journey of Josh, your push coach, as he reveals why hands-on experience is crucial in life coaching, much like mastering the art of car mechanics. Tune in to learn how stagnant team dynamics can be revitalized by addressing deep-seated beliefs and personalizing strategies, setting the stage for genuine progress. Josh shares his insights from the ninth round of his life and performance coach certification, offering a fresh perspective on why practical skills far outweigh conventional manual-based learning.

Explore the hidden power of self-worth and beliefs in shaping your success as Josh uncovers how limiting beliefs craft stories that justify fears and excuses. By sharing personal anecdotes, he illustrates how redefining success on your own terms can lead to groundbreaking success in life coaching through platforms like social media and Zoom. This episode challenges traditional norms, urging you to break free from existing paths and courageously carve your own. If you're ready to reinvent your approach to leadership and leave an impactful legacy, this conversation is packed with valuable insights to empower your journey.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!