Engaging in political discourse is thrilling for many; however, it can also create unexpected pitfalls for business owners and influencers looking to grow their brands. Today, we challenge the narrative surrounding politics on social media by examining how it not only shapes public perception but also the fundamental operations of businesses. As Josh shares his insights, we explore the psychological underpinnings of how people’s unconscious biases dictate their responses to opposing views, drawing parallels to everyday experiences that most can relate to, like buying a new car. 

What emerges from this conversation is a clarion call for entrepreneurs to maintain a degree of separation between personal political beliefs and professional branding to foster healthier engagement. Through on-point anecdotes, Josh illustrates the importance of remaining true to foundational business values focused on service rather than succumbing to the allure of polarizing politics. His core message urges listeners to reflect deeply on what their brand represents in times of divisive rhetoric. By putting aside noisy political conversations and instead refocusing on uplifting and empowering their clientele, business owners can not only retain their integrity but also grow more solidly and successfully. 

Where do you stand on this delicate balance? Join us on this insightful discussion and gain relevant insights to enhance your brand strategy without compromising your values. Remember to subscribe, share this episode with fellow entrepreneurs, and leave your thoughts in the comments!

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!