Why do we keep falling back into the same patterns despite our best efforts to change? The answer lies in what Josh Coats calls "the terror barrier" – a fascinating psychological mechanism that protects our deeply-held beliefs, even when those beliefs no longer serve us.

Most personal development approaches miss the mark completely. They focus on creating temporary emotional highs through motivation, affirmations, and visualization without addressing what's happening beneath the surface. As Josh explains, "It's like putting band-aids on broken bones and wondering why nothing ever gets fixed." These approaches might feel good in the moment, but they can't penetrate the protective wall our subconscious mind builds around our core beliefs.

True transformation requires making the unconscious conscious. Your brain doesn't distinguish between helpful and harmful beliefs – it simply fortifies whatever patterns have been repeatedly reinforced throughout your life. This explains why someone can intellectually agree with a new concept while consistently failing to implement it. Their subconscious is actively resisting the change. As Josh's favorite quote states: "Until you make the unconscious conscious, it will rule your life and you will call it fate."

This understanding is crucial for anyone seeking genuine change, whether in business, leadership, or personal growth. You cannot change behavior without first changing beliefs. This principle explains why so many experience a "yo-yo" pattern with their habits, actions, and emotions – they're addressing symptoms rather than root causes. True coaching provides the tools to dig deeper, uncover limiting beliefs, and plant new ones that actually support your goals.

Ready to break through your terror barrier? Learn more about Josh's Life and Performance Coach certification at joshcoats.com, where you can join the waitlist for the next round starting in late June. Whether you want to become a coach or simply acquire powerful tools for personal and professional growth, understanding these principles will transform how you approach change forever.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!