Ever wonder why even the most skilled and passionate experts often struggle to sell their services? As a failed rock star turned seven-figure life coach who's trained over 40,000 coaches and entrepreneurs, I've discovered the psychological barriers that prevent genuine connection with potential clients.

The secret lies in what I call "Building a Belief Bridge" - understanding the crucial disconnect that happens when we evolve through our business journey. As we grow, we naturally adopt new vocabulary, perspectives, and values that fundamentally change how we communicate. The problem? We try to speak from our evolved selves to people who haven't undergone the same transformation.

Most marketing advice tells you to make noise and grab attention, but this approach triggers the same response as someone sprinting toward you in a store - people either run away or put up their defenses. Instead, effective messaging focuses relentlessly on your audience's current reality: their desires, frustrations, and the specific day-to-day experiences causing their pain. This is why health coaches discussing "75 superfoods" fail while those who talk about "finally playing with your kids on the playground again" succeed.

The difference between mediocre and magnetic messaging comes down to a simple shift in perspective. Stop asking "What should I say?" and start asking "What are they struggling with today?" When you nail this approach, people experience that magical moment of thinking, "This person is in my head!" - and that's when real connection happens.

Ready to transform your approach to sales and marketing? Dive into this episode to learn how to build your own belief bridge and finally connect with the people who need what you offer most.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!