Marketing a property is about building a brand that creates a unique community identity.

Lynnette Morgan, leasing professional with Rookwood Properties, joins the podcast to discuss what “community identity” means for apartment living; how a property’s location, architecture, and resident demographic shape its identity; and how to translate identity into marketing materials.

Lynnette further explores how resident events and community engagement reinforce identity over time, and the difference between branding a luxury high-rise like 1010 On The Rhine versus a quirky, vintage garden-style property. Finally, she provides advice for anyone attempting to rebrand a community with an outdated identity.

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You can learn more about Lynnette Morgan on LinkedIn, and Rookwood Properties on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Many property managers and owners aren’t fully aware of the potential financial and operational risks involved with not providing renters insurance. Unfortunately, many residents don’t adequately protect themselves against risk. For example, around 275 apartment fires occur in the U.S. per day, resulting in more than100,000 fires per year.

Katie Curry and Christian Thomas of LeaseTrack join the podcast to discuss the importance of ensuring that renters have insurance as soon as a lease commences, and how tracking insurance is labor intensive, dynamic, and requires expertise and integrations with property management software by a trusted provider.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Katie Curry on LinkedIn, Christian Thomas on LinkedIn, and LeaseTrack on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

As the rental housing landscape becomes more competitive and compliance-driven, tenant screening is no longer just a background check. It’s a critical touchpoint that shapes the leasing experience for renters and property managers.

Taylor Lembi, CEO and Founder of Intellirent, joins the podcast to discuss what thoughtful, effective screening practices look like in today’s environment—a partnership rather than a transaction. Further, Taylor explains why industry experience matters, and the importance of providing support that coincides with leasing schedules and continuous improvement from onsite feedback.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Taylor Lembi on LinkedIn, and Intellirent on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Koray Oztekin, CEO and Founder of Zenbase, joins the podcast to discuss the financial health of American citizens, how economic burdens affect the mindset and well-being of renters, and what can be done to better serve their financial needs.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Koray Oztekin on LinkedIn, and Zenbase on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Ramsey Cohen of Clayton Development Group joins the podcast to discuss how modern manufactured homes, CrossMod® innovation, and zoning reform are shaping the affordable housing landscape from cutting costs to boosting energy efficiency. We also dive into the policies, partnerships, and technologies driving the future of housing.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Ramsey Cohen on LinkedIn, and Clayton Development Group on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

When searching for top talent, two major challenges that CEOs face are poor hiring decisions and disengagement. Dr. Krista Peterson of Culture Index joins the podcast to discuss how Applied Behavioral Analytics—using science to understand, predict, and influence human behavior—can ensure that the right team members are identified and hired. She also explores how to manage, motivate, communicate, and empower employees to ensure longevity and that long-term goals are met.

Harvard Business Review reports that only a fraction of traditional hiring methods are effective; however, Culture Index’s method can lead to a 90% retention rate. To learn more, Culture Index is offering a complimentary 60-minute company diagnostic for Beyond Rent’s listeners.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Dr. Krista Peterson on LinkedIn, and Culture Index on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Jason Hull, Founder of DoorGrow, joins the podcast to discuss the state of the property management industry and how to grow your business so that you can focus on people.

During this dynamic conversation, Jason addresses perceptions, challenges, and hurdles facing the industry; false scarcity in the market; three types of psychological buyers; how to attract better owners and clients; and more. Further, he explains how to perform a rapid revamp—changing mindsets and strategies by tackling unscalable actions to create a scalable business.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Jason Hull on LinkedIn, and DoorGrow on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Sara Wiggs joins the podcast to discuss the resident experience in terms of technology and the ways smart home technology can maximize operational savings and generate revenue for owners and management companies.

By leveraging cutting-edge technology like smart thermostats, locks, leak detectors, and alarm systems, multifamily communities can reduce costs, improve asset protection, and streamline operations.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Sara Wiggs on LinkedIn, and ADT Multifamily on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

In the past, the manufactured housing industry was plagued with outdated terminology and negative connotations. Today, manufactured homes are no longer considered “trailers” or “mobile home parks”—they’re like any other dwelling, except they’re constructed in environmentally protected areas, and can be a better option than site-built homes for many reasons.

Rick Robinson joins the podcast to discuss the evolution of manufactured housing and how the industry is promoting new factory-built solutions, such as barndominiums and modular mansions. Manufactured construction tends to be more efficient and cost-effective; fully customizable (amenities, design, layout, etc.); and located in amenity-rich communities featuring golf courses, dog parks, swimming pools, and more. 

Rick also explores U.S. Department of Housing and Urban Development (HUD) regulations, industry resources to consider, and where to research available inventory. Further, he shares his thoughts on “From Bookwork to Blueprints,” a documentary that tells the heartwarming story of students who built a modular home at their school to donate to Habitat for Humanity.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Rick Robinson on LinkedIn, and ManufacturedHomes.com on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Artificial Intelligence (AI) continues to change the way we conduct business and shape how individuals perform various duties throughout their careers.

Steve Cunningham of Simple Academy joins the podcast to discuss the evolution of Open AI and the five-stage process. Further, he discusses his AI performance formula—Work Faster x Solve Smarter x Track and Communicate = Performance and Profit. From base model technology—like ChatGPT—to thousands of intricate workflow tools, AI is beneficial to the bottom line.

Steve also explores the adoption rate of AI; how the use of this technology can increase productivity while providing more purpose, meaning, and enjoyment for employees; and what you should do now to be successful as the future of AI transforms our world.

As a thank you to our listeners, Steve is offering 30 days of free access to his AI performance workshop and community, which supports this topic, Simple - AI Enablement Training, Coaching, and Online Certification.

Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

You can learn more about Steve Cunningham on LinkedIn, and Simple Academy on the company’s website.

Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.

Learn more about Rent Manager’s industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.