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Beyond the Buzzwords: The Top Tech Dealers Are Leaning Into | Barb Edson, CMO of CDK Global
Today I’m joined by Barb Edson, CMO of CDK Global. We dive into why post-sale support is becoming the new battleground for dealerships, what tech top dealers are asking for and leaning into, and why a wave of imitators still can’t dethrone the king.
This episode is brought to you by:
1 . Copart - Are you looking to expand your dealership’s wholesale inventory? Finding front-line ready vehicles from finance, fleet, and rental consignors is now easier than ever. Copart Select gives you transparency that drives profitability and the assurance you need. Register as a Member to Get Started at http://www.copart.com/doRegistration
2. Toma – If your BDC or Service Advisors are buried in calls, it’s time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership’s inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial @ http://www.toma.com/cdg
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
00:38 Biggest industry challenges today?
02:26 Newest solutions for dealerships?
02:53 How WSIC improves inventory?
06:39 Best payment solutions today?
09:04 Key executive insights
10:01 How to beat competition?
16:45 CDK's future vision?
22:11 Final key takeaways
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
View all episodes
By Car Dealership Guy
4.8
372372 ratings
Today I’m joined by Barb Edson, CMO of CDK Global. We dive into why post-sale support is becoming the new battleground for dealerships, what tech top dealers are asking for and leaning into, and why a wave of imitators still can’t dethrone the king.
This episode is brought to you by:
1 . Copart - Are you looking to expand your dealership’s wholesale inventory? Finding front-line ready vehicles from finance, fleet, and rental consignors is now easier than ever. Copart Select gives you transparency that drives profitability and the assurance you need. Register as a Member to Get Started at http://www.copart.com/doRegistration
2. Toma – If your BDC or Service Advisors are buried in calls, it’s time for a smarter solution. Toma builds custom AI agents that answer 100% of your dealership’s inbound calls and handle tasks like booking service, checking recalls, and scheduling test drives—without tying up your team. Dealers using Toma are saving 30–40 staff hours a week and booking 100+ extra appointments every month. Exclusive for CDG Listeners: Start your no-risk, 1-month free trial @ http://www.toma.com/cdg
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
00:38 Biggest industry challenges today?
02:26 Newest solutions for dealerships?
02:53 How WSIC improves inventory?
06:39 Best payment solutions today?
09:04 Key executive insights
10:01 How to beat competition?
16:45 CDK's future vision?
22:11 Final key takeaways
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
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