Car Dealership Guy Podcast

Beyond the Buzzwords: The Top Tech Dealers Are Leaning Into | Barb Edson, CMO of CDK Global


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Today I’m joined by Barb Edson, CMO of CDK Global. We dive into why post-sale support is becoming the new battleground for dealerships, what tech top dealers are asking for and leaning into, and why a wave of imitators still can’t dethrone the king.

This episode is brought to you by:
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Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠

Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠

Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠

Topics:
00:38 Biggest industry challenges today?
02:26 Newest solutions for dealerships?
02:53 How WSIC improves inventory?
06:39 Best payment solutions today?
09:04 Key executive insights
10:01 How to beat competition?
16:45 CDK's future vision?
22:11 Final key takeaways
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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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Car Dealership Guy PodcastBy Car Dealership Guy

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