This Thursday marks the 99th annual Macy’s Thanksgiving Day Parade, and Macy’s Inc. chairman and CEO Tony Spring joins Rapid Response with a behind-the-scenes preview of what to expect. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Spring shares why his team is now on “version twenty-seven of the plan,” how Macy’s is entering the AI era, and what it really means to court the next generation of shoppers while staying grounded in “balance, not hype.”

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