It's Day 3 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.

Today on the show it's Lauren Schwarz, owner of The Loft 325, a creative agency that does one and only one thing: makes you ad creative that actually sells product. Lauren's got great input on the simple truth about BFCM creative.

You can follow Lauren on Twitter at @loft325 (www.twitter.com/loft325) or work with her and her team on either an ongoing creative retainer basis or just to get some well-crafted UGC by visiting www.theloft325.com.

You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com.

Intro & outro music: "Holiday" by The Devious Means