BGR is a media site covering consumer technology, such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager.

The site has long relied on organic search traffic, which it monetizes with advertising and affiliate commissions. But the tsunami of low-grade AI content has upended search rankings and thus BGR's business.

In this episode, Geller addresses the future of search engines, the era of weak content, the importance of branding, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ri7

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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