Big Podcast Playbook - Grow Your Podcast. Build Your Audience.

This is a two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

Joe learned from failure. Destroying his credit immediately after leaving home, he had to learn about money the hard way. It was through those experiences that he created Stacking Benjamins.

Kiplinger has called Stacking Benjamins the “best personal finance podcast” and Fast Company has described it as striking a “great balance between fun and functional.” 

In this episode, I talk with Joe about building Stacking Benjamins.

Topics:

• Getting started in "radio"
• How a free credit card started Joe's personal finance journey
• Being too broke to get a car
• Sneaking an important message into your podcast …
• Borrowing ideas from radio and television shows
• The importance of giving your listeners a “roadmap”
• Being an “airport” for listeners
• Why some host “yell” and why you won't hear this on Stacking Benjamins
• Keeping in touch with “who you were” to create a better listener experience
• A counterintuitive way to grow your podcast
• The “small audience” advantage

This is Part 1 of 2. To make sure you get both, subscribe to this podcast.

Links To Things We Talk About:

• Stacking Benjamins
• Stacked: Your Super-Serious Guide to Modern Money Management

     

This is the audio companion to Issue 77 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• No Podcast Is “Too Small” to Make Money With Advertising
• 10 Niches That Make Money in 2022
• How to Bring Big Word-of-Mouth Content to Your Marketing
• How to Promote Your Podcast: 21 NEW Strategies
• How to Improve Articulation & Diction - Articulation Exercises for Actors
• Podcast Stats = More Ad Sales

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

There's a baby formula shortage in the United States right now. Unfortunately, many podcasters find themselves in a similar situation regarding their podcasts and related businesses. Are you one of them?

Links To Things I Talk About:

• Podcast Directories - Where to Submit Your PodcastThe Podcast Academy

     

This is the audio companion to Issue 76 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Social Media = Double-Edged Sword for Podcasters
• AIR New Voices Program – Apply Now!
• The Social Media Platforms That Actually Earn Creators Money
• A Beginner's Guide to Reddit: How to Get Started & Be Successful
• Why Email Is an Untapped Opportunity to Reach Gen Z
• Your "Email Name" Matters

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This episode isn't so much about The Podcast Academy, Daniel J. Lewis, or abortion as much as it is an opportunity we have as podcasters (and humans) to learn from what happened with The Podcast Academy last week and use it as a catalyst to make the world a better place for everybody.

There may be a "Part 2" to this episode that includes Daniel. I've reached out to him. If you want to make sure you're notified should that happen, subscribe to this podcast and you'll get it automatically.

If you'd like more information on abortion, I recommend you listen to this episode of Science Vs or read this report from the CDC.

Links To Things I Talk About:

• The Podcast Academy

     

This is the audio companion to Issue 75 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• New Listeners, 2 for the Price of 1
• How to Write Compelling Episode Titles
• Audio is More Important than Video
• 10 Gmail Tips to Increase Your Email Productivity
• Vanity Downloads – Yes, your "download numbers" are wrong!
• 10 Very Scientific Charts and Graphs About the Podcast Industry

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This is the audio companion to Issue 74 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Exclusion = Inclusion
• KALW Audio Academy – Now Accepting Applications
• Small Audience = Big Audience
• These 25 Best Blog Ideas = New Podcast Episode Ideas
• Netflix’s Advertising Plans – An option for podcasters?
• Your Podcasting Aspirations Are No Longer Interesting to Facebook

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience

     

This is the audio companion to Issue 73 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• The $100,000 Podcasting Studio
• Google Podcasts Creator Program / PRX Training
• How to Pair Google Fonts
• Want more podcast listeners? Try speaking live ...
• Automatic (and FREE) Podcast Mastering
• Get a Dedicated RSS Email You Can Instantly Transfer (or Sell)
• How Praising Your Competition Benefits You

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

This is the audio companion to Issue 72 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Two Kinds of Podcast Ripoffs
• WarnerMedia is Looking for Upcoming Podcasters
• How to Use Podcasts for Link Building
• Free Podcast Transcription (with Editing via Text)
• Wordpress Hosting for $9.98/year
• "This podcast series is a shameless rip-off ..."

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

This is the audio companion to Issue 71 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• A "Secret" All Podcasters Know ...
• The Complete Guide to Influencer Marketing
• YouTube is #1 for Podcasters on Headliner - Here is Why
• A Disciplined Way To Deal With Email
• Take Control of Your Email Inbox
• The BEST Email Tool for Podcasters
• Zoom Church

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter