BigDeal

By Codie SanchezBusiness Entrepreneurship Investing Marketing

Ranking
4th
on Marketing
Favorites
395
Followers
Typical duration
58 min
per episode
If it hooks
47%
finish an episode

Based on Podcast App listening data

BigDeal episodes

February 24 Stop Over-Explaining: The 3 S’s Rule For Projecting Authority
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

You can be the smartest person in the room and still lose it entirely because of the way you speak. After years on Wall Street and building businesses, I learned the hard way that intelligence without delivery is invisible. Authority isn't about being right — it's about being heard.

In this episode, I break down the seven communication traps that quietly sabotage high performers, founders, and anyone tired of being overlooked. These aren't anecdotal — they're rooted in neuroscience, persuasion research, and real-world performance psychology… and once you see them, you'll spot them everywhere.

You'll learn:
• Why excessive hedging kills your competency score — and how confidence beats correctness in credibility
• How over-explaining signals insecurity and reduces processing fluency
• Why talking too fast during key moments makes people distrust you — even when you're right
• The three S's of landing your point: shorter, slower, stronger
• Why Steve Jobs rehearsed keynotes for hours to look effortless
• How self-deprecation tanks your perceived ability in hiring and promotion decisions
• The shocking study showing modest candidates get liked more but hired less
• Why showmanship isn't arrogance — it's survival in a world that rewards clarity
• How processing fluency makes simple ideas feel smarter and more truthful
• The one-sentence framework Jobs used to control entire product launches

This isn't about faking confidence or pretending to be someone you're not. It's about aligning how you deliver with the outcomes you want. Smart people see complexity. Winners communicate it clearly. If you've ever felt overlooked, interrupted, or dismissed despite knowing your stuff — this episode will permanently change how you show up.

___________

00:00:00 Introduction
00:00:32 Trap 1
00:04:19 Trap 2
00:07:26 Trap 3
00:09:55 Trap 4
00:11:40 Trap 5
00:13:22 Trap 6
00:15:26 Trap 7
00:17:45 The Pattern Behind All Traps
00:18:31 Your Speaking Reset Framework

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
22 min
February 19 Inside the Minds of the Most Successful Founders | David Senra
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Is success in business simply about having the right idea, raising the perfect amount of money, or having the right connections? According to our guest today, David Senra, it’s none of those. It’s about obsession.
David Senra has read 400+ biographies of history’s greatest entrepreneurs, studying how they actually built their companies. On his podcast Founders, he distills the lives of iconic builders into actionable frameworks. He also hosts in-depth conversations with living founders on his new show David Senra — from Daniel Ek to Michael Dell to Todd Graves — extracting the mental models you only earn after decades in the arena.
In this wide-ranging conversation, we break down:
• Why history’s greatest entrepreneurs hire for spikes, not well-rounded resumes
• Why durability is a first-rate virtue — and most businesses die of indigestion, not starvation
• How Steve Jobs worked barefoot at Atari — and why Nolan Bushnell kept him anyway
• Why George Lucas bet unapologetically on himself
• How Sam Zell tortured himself into greatness — and why he chose freedom over money
• Why Michael Dell says he works “all the days”
• The founder archetypes framework — and why founder-problem fit beats founder-market fit
• Why Todd Graves hasn’t changed his menu in 30 years — and built a $20B chicken empire
• How Rick Rubin became a reducer, not a producer — and why ruthless editing creates timeless work
• Why belief comes before ability — non-negotiable for builders
If you want to think like Jobs, Bezos, Zell, or Munger, this episode will permanently change how you approach focus, entrepreneurship, and building something that lasts.
Turn attention into revenue with https://beehiiv.link/nt66tb. Use CODIE30 for 30% off your first 3 months.
Take your personal data back with Incogni! Use code BIGDEAL at the link below and get 60% off an annual plan: https://incogni.com/bigdeal
Follow David Senra:
Founders Podcast: https://www.founderspodcast.com
New Show (David Senra): Available on all platforms
Instagram: @founderspodcast
___________
00:00:00 Introduction
00:00:42 The Lonely Founder Life: Why Entrepreneurs Need Founder Friends
00:01:04 Marriages and Relationships of History's Greatest Entrepreneurs
00:03:07 Is Entrepreneurship a Trauma Response?
00:05:26 Hiring for Spikes: The Steve Jobs Employee Philosophy
00:10:12 George Lucas and the Power of Unapologetic Self-Investment
00:12:39 Longevity Over Everything: Building Companies That Last Decades
00:18:37 Do You Have to Be Obsessed to Win?
00:19:35 The Inner Monologue Shift: From Negative to Positive Fuel
00:35:48 Keep Your Circle Small: The Sam Zell Approach to Relationships
00:42:03 Personal Standards and the Yardstick for Quality
00:47:30 Sam Zell's Life Philosophy: Freedom, Focus, and the One True Luxury
00:50:29 Start, Scale, Sell Is a Trap: Find Your Last Business
00:52:36 Complexity Is the Killer: The Sam Walton Bureaucracy Battle
00:59:15 Simplify to Amplify: Raising Cane's, Papa Bagels, and the Power of One Thing
01:07:13 Founder Problem Fit: Know Your Archetype
01:25:17 AI, Electricity, and Thin Horizontal Enabling Layers
01:30:50 Mute the World and Build Your Own: The Daily Design Philosophy
01:34:59 The Power of Simple Obsession
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthi

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 46 min
February 13 How to Start A Business With NO Money | Blake Mycoskie (Founder of TOMS)
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Most people think you need money to build a business. Blake Mycoskie proves you need creativity, conviction, and resilience. He built TOMS from $3,000 into a $600 million exit and launched multiple bootstrapped ventures, revealing what it really takes to start from nothing.

In this raw conversation, Blake shares the frameworks behind businesses started with almost no capital — including a $500 laundry service that made $100K in three days and a $1,500 driver’s ed company. He explains why too much funding can hurt startups, how he cold-called Kid Cudi into becoming a founding partner, why industry experience can limit innovation, and his “utility marketing” approach — showing real value instead of selling hype.

Blake also opens up about the depression that followed his success, waking at 3 AM with suicidal thoughts, and the healing journey that led to Enough, his mental health movement. He discusses lessons from failure at TOMS, using AI therapy during panic attacks, confronting his core belief of “I’m not enough,” mantra meditation, scheduling joy, walking the Camino, and why bold goals should be held loosely.

This is practical entrepreneurship and personal transformation from someone who built millions from pocket change and found purpose beyond profit.

Ready to turn your newsletter into your career? Head to https://beehiiv.link/nuiowa and use code CODIE30 for 30% off your first three months.
___________

00:00:00 Introduction
00:01:11 Starting Businesses With Zero Money: The EZ Laundry Story
00:03:06 The Two Biggest Lies Entrepreneurs Are Told
00:07:15 Utility Marketing: The Purple Cow Principle
00:11:08 Taste, Style, and Hiring the Right People
00:20:25 The ENOUGH Movement: From Depression to Purpose
00:31:52 The Dark Night: Suicidal Ideation and the Path to Healing
00:44:18 Big Goals Loosely Held: The Buddha Tree Moment
00:48:50 AI Therapy and Pattern Interrupts: Tools for Mental Health
00:55:26 Scheduling Joy and Engineering Adventure Into Life

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 8 min
February 12 The Best Investment Advice No One Listens To
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Most people think getting rich is about saving harder or finding the next hot stock. It's not. It's about owning things. After 15 years on Wall Street, I learned the hard way that the wealthy don't get there by trading time for money or chasing tickers. They build ownership in boring, cash-flowing businesses that most people overlook.

In this episode, I break down the exact investment framework I use today: just three categories I actually care about, why I ignore single stocks and hot tips, and how private business ownership became my unfair advantage. We dive into why Buffett doubled his money at 20% per year while the S&P did half that, why leverage magnifies your mistakes more than your wins, and why volatility isn't risk — not knowing what you're doing is.

But this isn't theory. It's applied finance from the trenches. You'll learn:
• Why the market is more concentrated and leveraged than almost any point in modern history
• How to think like Buffett: buy businesses, not price movements
• Why inflation and AI are quietly eating your W2 income while you sleep
• The difference between speculation and actual investing (and why most people confuse the two)
• How one woman bought six pack-and-ship stores while keeping her tech job
• Why Charlie Munger said the best businesses don't require you to be a genius to run them
• The three types of risk in every deal: product, market, and execution
• How to negotiate by understanding the seller's incentives, not just your own
• Why speed and ownership are the only real hedges against what's coming

If you're tired of watching your salary get chipped away by inflation, or if you've ever wondered how people actually build wealth without a finance degree or a trust fund, this episode will change how you think about money, ownership, and what it actually takes to win in 2026.

Also hi I’m Codie and I run an investment and advisory firm that helps you buy and build businesses. Every year we do one 3 day virtual workshop to help you find, finance and learn to do deals live. Come learn what Wall Street (and your boss or competitors) hope you never learn: https://contrarianthinking.biz/MSML_BDYT26

___________

00:00:00 Introduction
00:00:22 The Three-Investment Portfolio: Why Less Is More
00:00:59 Buffett's 5.5 Million Percent Return: The Power of Selectivity
00:01:45 The 2026 Market Warning: Debt, AI Valuations, and Leverage Risk
00:03:40 Volatility Is Not Risk: Risk Is Not Knowing What You're Doing
00:07:43 The Asset Ownership Race With AI: Own the Farm or Be the Donkey
00:09:10 Main Street Millionaire Live: Your Path to Business Ownership
00:10:16 Build Durable Advantages: Moats, Brands, and Networks That Protect Profits
00:10:39 Nui's Story: From Big Tech to Six Pack and Ship Stores
00:14:20 Charlie Munger on Simple Business Models: Take a Simple Idea Seriously
00:15:30 The Three Risks Framework: Product, Market, and Execution
00:16:37 The Power of Incentives: Understanding What Drives Every Deal
00:18:13 Speed Wins: Why Moving Fast Makes You More Money
00:20:15 The Main Street Revolution: Your Generational Wealth Creation Event

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
24 min
February 05 Investing Expert: Your Step-By-Step Plan to Build Generational Wealth | Vivian Tu
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Money advice is broken. It’s either shamey, gatekept, or written for people who already have money. Vivian Tu built her career proving there’s a better way. After learning how money actually moves inside Wall Street at JPMorgan, she left the system and taught millions how to win at it anyway through Your Rich BFF. No jargon. No guilt. Just systems that work.

Vivian is a former Wall Street trader turned financial educator and founder of Your Rich BFF, one of the largest personal finance platforms in the world. She’s known for translating complex money rules into clear, actionable playbooks for people who were never taught how wealth is built or protected.

She breaks down:
• Why buy-now-pay-later isn’t convenience, it’s a quiet wealth killer
• How to calculate your “walk away” number and what it actually unlocks
• Why budgeting fails when it’s about restriction instead of design
• The invisible tactics advertisers use to drain your financial discipline
• How wealthy families transfer money intentionally while everyone else leaves it to chance
• Why housing, wages, and timing really are stacked against younger generations
• The only kind of income that compounds without burning you out
• How to handle your first $10K without overthinking it
• Why prenups are protection, not a lack of trust
• How to split money with a partner in a way that’s fair, not equal

This isn’t theory or hustle culture. It’s applied finance from someone who’s seen how the game is played behind closed doors and decided to explain it in plain English. If money has ever felt overwhelming, confusing, or emotionally loaded, this conversation rewires how you think about it and what’s actually possible.

Check out Vivian's new book Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth here: https://www.harpercollins.com/pages/wellendowed

And follow her at @YourRichBFF on all platforms.

***Also hi I’m Codie and I run an investment and advisory firm that helps you buy and build businesses. Every year we do one 3 day virtual workshop to help you find, finance and learn to do deals live. Come learn what Wall Street (and your boss or competitors) hope you never learn. https://contrarianthinking.biz/MSML_BDYT26

___________

00:00:00 Introduction
00:01:16 The Buy Now Pay Later Trap: How Creative Debt Keeps You Broke
00:03:45 It's Harder to Be Young Today: The Math Behind Generational Wealth Inequality
00:07:23 Temptation Touch Points: The Pixel Tracking System Designed to Drain Your Wallet
00:09:38 Willpower Is a Losing Game: Why Financial Discipline Beats Motivation
00:10:41 Wall Street's Biggest Lie: Rich People Talk About Money All the Time
00:14:12 Old Money vs New Money: Social Capital and the Unspoken Club
00:18:31 Financial Choreography: How Rich People Strategically Move Money Through Life
00:19:50 Main Street Millionaire Live: Your Path to Business Ownership
00:20:24 Prenups Are Insurance, Not Distrust: The Government Default Agreement
00:24:20 Equitable vs Equal: The Math of Splitting Expenses in Relationships
00:29:59 Budgeting Needs a New PR Team: The 50-30-20 Framework That Actually Works
00:31:48 Automate Your Savings: The Paycheck Portal Hack That Builds Wealth Invisibly
00:34:19 Emergency Funds and the Levers: How Much Cash Should You Actually Keep
00:37:17 Calculate Your F You Number: The 4 Percent Rule for Financial Freedom
00:39:58 The Four-Square Money Talk: What to Know Before You Marry Someone
00:48:40 Well in Doubt: Building Your Personal Endowment for Life
00:50:44 Your First Ten Thousand Dollars: The Exact Allocation Strategy
00:53:58 Passive Income Is a Lie Unless You Own Something
00:56:39 Money as a Mirror: Why Your Financial Reality Reflects Your Self-Belief

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

...

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 6 min
February 03 You Aren't Alone Enough.
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

If you feel mentally crowded, over-influenced, or disconnected from your own powers, today’s episode is for you. It’s about how stepping back — intentionally — can restore clarity, confidence, and direction.
We explore why solitude isn’t loneliness, but a practical tool for better decisions and stronger self-trust. Drawing from Carl Jung’s idea of individuation, Nietzsche’s writing on original thought, and examples like Sarah Blakely building Spanx against outside advice, the episode looks at how people develop an internal compass instead of borrowing one from the world.
I also introduce the “Inner Board Meeting” framework: a way to separate the voices of vision, execution, and self-protection so choices come from your core, not reactivity. Along the way, we examine burnout as identity suppression, midlife crises as unmet meaning, and the hidden cost of being too available to others. The goal isn’t withdrawal—it’s learning how to hear yourself again.

Ready to turn your newsletter into your career? Head to https://beehiiv.com/codie and use code CODIE30 for 30% off your first three months.
___________

00:00:00 Introduction
00:00:42 The Crisis of Solitude: Why You Need to Be Alone
00:02:21 Carl Jung's Individuation: Becoming Who You Truly Are
00:02:44 The Psyche Map: Ego, Persona, Shadow, and Self
00:03:54 Energy Vampires: Why Being Too Available Drains You
00:09:03 The Inner Board Meeting: Dialogue With Your Inner Voices
00:12:09 Nietzsche on Solitude: Flee Into Your Solitude
00:14:19 Sarah Blakely and the Path of Solitude
00:19:12 Strategic Non-Reactivity: The Bare Hibernating Method
00:21:05 Midlife Crisis as Opportunity: When Your Persona Cracks
00:22:02 Burnout is Shadow Suppression
00:26:23 The Self-Contract: Choosing Your Identity
00:28:20 Potential Is Worthless: Reality Over Possibility
00:29:57 Main Street Millionaire Live: Your Path to Business Ownership

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
33 min
January 28 Stop People Pleasing: How To Set Boundaries (And Say No) | Charlamagne Tha God
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

Most people think hard conversations are about winning. Charlamagne Tha God knows better - they’re about controlling the frame. After nearly three decades in radio — turning The Breakfast Club into a cultural force and surviving the internet’s loudest pile-ons — he’s learned why some people dominate conversations without being the smartest, loudest, or most liked.

In this no-filter episode, Charlamagne breaks down the exact frameworks he uses to handle toxic people, win high-stakes conversations, and stay grounded while millions are watching. We get into why he asks every question twice (“but why?”), how he stopped people-pleasing and started setting real boundaries, why gratitude beats ambition, and the brutal truth behind the rule of 10 — three people will love you, three will hate you, and the rest don’t care.

This isn’t theory. It’s applied psychology from the trenches. From quitting Twitter before it broke him, to the panic-attack mantra that saved his career, to why blue-collar work matters more than AI hype, to why 50 Cent-level petty can be oddly therapeutic. If difficult people drain you, boundaries feel hard, or you want to communicate with calm confidence in a world that rewards noise — this episode will permanently upgrade how you think, talk, and move.
___________

00:00:00 Introduction
00:01:17 The Art of the Interview: Why Matters Most
00:06:57 Obsession Is the Price of Greatness
00:12:45 Work-Life Balance and Living Life to Fuel Your Work
00:15:30 Einstein Time: You Create Your Own Time
00:20:08 The Rule of 10: Why You Can't Please Everyone
00:22:53 50 Cent's Level of Petty: The Power of Revenge
00:31:25 Verbally Abusive Relationships With Your Smartphone
00:40:12 The Black Effect Podcast Network: Building Empire
00:45:15 Money Is Not the Root of All Evil: Rewriting Your Money Story
00:51:18 God, Faith, and the Voice That Guides You
01:02:42 Blue Collar Jobs Are the Future: The Trade School Revolution
01:10:29 The Breakfast Club on Netflix and What's Next
01:10:28 Final Words: Gratitude, God, and Keeping It Real

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 23 min
January 27 8 Tips For Killing Weakness (From Someone Who Learned The Hard Way)
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Most people think weakness is beaten with motivation. It’s not. Weakness is eliminated with standards. After years on Wall Street and building businesses, I learned the hard way that comfort kills more dreams than failure ever will. The people who break through don’t feel their way forward. They enforce rules on themselves.

In this raw episode, I break down eight brutal truths most people need to hear. Why motivation doesn’t kill weakness but standards do. Why your inner circle will either save or sabotage your life. Why confidence comes after action, not before. And why setting goals you never fully reach is one of the most unfair advantages in life. You’ll also learn why elite performance requires being a little unhinged, why you get paid to practice not perform, and why winners aren’t special, they’re obsessed with proving themselves.

This isn’t theory. It’s applied psychology backed by real research and hard lessons. From self-control predicting success more than IQ to social circles shaping outcomes, this episode will change how you think about discipline, standards, and what it actually takes to kill weakness for good.

Building real wealth doesn't require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML_BDYT26

___________

00:00:00 Introduction
00:01:45 How to Kill Weakness: Starve It
00:04:32 Your Inner Circle Will Ruin or Save Your Life
00:06:55 Work Ethic Eliminates Fear
00:09:31 Set Goals You Never Reach: The Unfair Unlock
00:11:39 Stop Normalizing Comfort
00:13:43 Elite Requires Unhinged
00:15:58 You Get Paid to Practice, Not Play the Game
00:17:44 Stop Pitying Weakness, Including Your Own
00:21:14 You Don't Need Confidence: Just Keep Trying

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min
January 22 Stop Spiraling: The 4-Step Check-In That Resets Your Mind | Gabby Bernstein
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

Most people think confidence is about believing in yourself. Gabrielle Bernstein knows better — it's about befriending the parts of yourself that hold you back. After two decades as a spiritual teacher and writing 11 bestselling books, the author of The Universe Has Your Back and Self-Help has cracked the code on why we sabotage our success, stay stuck in negative loops, and block the very abundance we're trying to attract.

In this raw, deeply personal conversation, Gabrielle breaks down the exact Internal Family Systems (IFS) framework that changed her life, why pushing harder actually blocks manifestation, how suppressed trauma creates parts that sabotage you decades later, and why the 3 AM spiral can be stopped by visualizing your thoughts in a bubble and sending them away.

And it’s not just vibes — it's applied psychology. If you've ever felt like you're blocking your own success, spiraling in negative self-talk, or pushing so hard you can't receive what's trying to come to you, this episode will rewire how you think about confidence, manifestation, and what it actually takes to attract abundance.

If this episode hits a nerve, good. Because insight without action is just expensive therapy. That’s why we built Main Street Millionaire Live — three days with real operators learning how to buy and build boring, cash-flowing businesses that create actual freedom. Main Street Millionaire Live is where mindset turns into money.

Less manifesting. More ownership. Learn more at https://contrarianthinking.biz/MSML_BDYT26

Keep up with Gabrielle Bernstein:
Website: https://gabbybernstein.com/
Instagram: https://www.instagram.com/gabbyb
YouTube: https://www.youtube.com/@GabrielleBernstein
Podcast: https://gabbybernstein.com/podcast/

___________

00:00:00 Introduction
00:01:25 The Confidence Problem: Why We Don't Set Big Goals
00:04:03 Breaking the Spiral: The Loop-Breaking Method
00:09:02 When You Change How You Look at Things, Everything Changes
00:09:46 Doing vs. Allowing: Drop the Tupperware, Keep the China
00:11:30 Manifesting Done Right: You're Always Manifesting Something
00:16:16 Energy Is Contagious: The Science Behind Your Imprint
00:18:04 Main Street Millionaire Live: Your Path to Business Ownership
00:18:40 The Choose Again Method: Name It, Forgive It, Redirect It
00:21:16 Why We Lose Our Joy: Core Beliefs and Protection Mechanisms
00:22:18 Internal Family Systems: Befriending the Parts That Hold You Back
00:31:03 The Four-Step Check-In: How to Heal Your Parts
00:39:20 Real Boundaries Come From Self-Compassion, Not Rage
00:28:13 The Hormone Monster: Perimenopause, Parts, and Partnership
00:45:42 How to Find a Good Therapist: The Safety Test
00:50:04 AI, Mediumship, and the Future of Spiritual Guidance
00:56:38 Abundance, Receptivity, and the Maternal Energy Shift
01:03:57 Do Less, Attract More: The Promise That Changes Everything
01:04:52 Main Street Millionaire Live: Join the Revolution

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 9 min
January 20 How CEO’s Handle Difficult Conversations (Ways I Wish Someone Had Told Me)
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW.
Grab it here!
https://contrarianthinking.biz/oobo_bigdeal - cs

Most people think communication is about being right. It's not. It's about controlling the frame. After years of navigating toxic bosses, difficult business partners, and high-stakes negotiations across Wall Street and Main Street, I've cracked the code on why difficult people always seem to win — and how to beat them at their own game without becoming one of them.

Today I’m breaking down the nine strategies I use to handle toxic people. You'll learn why the loudest person dominates early but loses later, how Harvard research shows people interpret facts to protect their ego (not accuracy), and why toxic people win because they play with low emotional reactivity and high certainty — even when they're wrong. You'll learn the CLEAN framework, why gaslighting collapses under specificity, and how the Invisible Gorilla study proves we all live in different realities. If you've ever felt drained by difficult people, lost arguments you should've won, or wondered why toxic behavior gets rewarded, this episode will change how you communicate forever. Stop trying to win emotionally. Start winning structurally.

Thinking about buying a business but don’t know where to start? Main Street Millionaire Live gives you the playbook, mindset, and momentum to become an owner. Stop saying “someday,” and do it this year → https://contrarianthinking.biz/MSML_BDYT26

___________

00:00:00 Introduction
00:02:07 The Asymmetry Advantage: How Toxic People Exploit You
00:03:25 Frame Control: The Rule That Wins Every Conversation
00:06:29 The Disrespect Response Ladder: From Absorb to Redirect
00:09:16 The Gaslighting Defense Protocol: Reality Anchor Tactics
00:10:06 Main Street Millionaire Live: Your Path to Business Ownership
00:10:51 The Four Studies That Change How You See Reality
00:13:27 Negotiating Across Two Realities: The Mirror and Redirect Method
00:14:55 The Blue-Throated Mockingbird: Creating Trigger Breakers
00:20:27 The CLEAN Framework: How to Beat Toxic People Structurally
00:22:59 The Power Move: Stop Fighting Emotionally, Win Structurally

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
27 min

About BigDeal

From the publisher's feed

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We…