What do Bigfoot vloggers, referral scripts, and affiliate marketing have in common?

In this creative and candid episode, Dave Kittle, Tony Maritato, and Jimmy McKay break down the unexpected strategies that help physical therapists grow, from leveraging AI generated clinic content and TikTok Shop monetization to achieving belief-driven outcomes and refining referral language. Whether you're a clinic owner or creator, this one’s packed with real takeaways.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:00] – AI and social media trends: What’s working right now

[06:18] – Dress code in physical therapy: hoodie or polo?

[15:21] – Balancing clinical autonomy with business expectations

[21:05] – How to manage unrealistic client expectations

[26:21] – What motivates patients? (It’s not always outcomes)

[29:29] – Asking for referrals without sounding desperate

[31:36] – Real-world challenges when asking for referrals

[33:03] – Proven scripts that generate referrals

[36:49] – Roleplaying and onboarding tips for referral success

[40:00] – Belief systems and how they shape clinical outcomes

[47:17] – TikTok Shop + product sales: where ethics meets income

[57:31] – Final encouragement: take action, stay human, and experiment

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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