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Prof Adam Nicholls reveals how imagery — the simple act of visualising success — can unlock real, measurable performance gains. Your brain doesn’t always know the difference between imagining and doing — meaning when used correctly, mental imagery can trigger physical responses, sharpen focus, and help athletes execute under pressure.
Adam and Andrew share behind-the-scenes stories of athletes who’ve made imagery a core part of their training — and how this mental tool has been the difference between good performances… and major wins.
You Can Find Professor Adam at his LinkedIn: https://www.linkedin.com/in/professor-adam-nicholls-77453b20b/?originalSubdomain=uk
Buy a copy of Professor Adam's book: https://shorturl.at/U92K7
Try the burpee challenge: https://fit4racing.com/the-zone/death-by-burpee-challenge/
Use Code "PQPODCAST10" to get 10% off your Lumo Coffee order:https://lumocoffee.com/
Interested in sharing your story? Email Producer Shannon at [email protected] today with your story and contact details.
Learn more about Andrew and Performance Intelligence: https://performanceintelligence.com/
Find out more about Andrew's Keynotes : https://performanceintelligence.com/keynotes/
Follow Andrew May: https://www.instagram.com/andrewmay/
If you enjoy the podcast, we would really appreciate you leaving a short review on Apple Podcasts, Spotify or Google Play. It takes less than 60 seconds and really helps us build our audience and continue to provide high quality guests.
By Andrew May5
22 ratings
Prof Adam Nicholls reveals how imagery — the simple act of visualising success — can unlock real, measurable performance gains. Your brain doesn’t always know the difference between imagining and doing — meaning when used correctly, mental imagery can trigger physical responses, sharpen focus, and help athletes execute under pressure.
Adam and Andrew share behind-the-scenes stories of athletes who’ve made imagery a core part of their training — and how this mental tool has been the difference between good performances… and major wins.
You Can Find Professor Adam at his LinkedIn: https://www.linkedin.com/in/professor-adam-nicholls-77453b20b/?originalSubdomain=uk
Buy a copy of Professor Adam's book: https://shorturl.at/U92K7
Try the burpee challenge: https://fit4racing.com/the-zone/death-by-burpee-challenge/
Use Code "PQPODCAST10" to get 10% off your Lumo Coffee order:https://lumocoffee.com/
Interested in sharing your story? Email Producer Shannon at [email protected] today with your story and contact details.
Learn more about Andrew and Performance Intelligence: https://performanceintelligence.com/
Find out more about Andrew's Keynotes : https://performanceintelligence.com/keynotes/
Follow Andrew May: https://www.instagram.com/andrewmay/
If you enjoy the podcast, we would really appreciate you leaving a short review on Apple Podcasts, Spotify or Google Play. It takes less than 60 seconds and really helps us build our audience and continue to provide high quality guests.

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