In this engaging episode, Kevin and Chris explore essential strategies for blue collar business owners aiming to achieve significant growth.

You'll learn:

• How to get quick marketing wins without spending a dime
• Why understanding your ideal customer is key to avoiding wasted effort
• How to leverage partnerships and affiliate programs to amplify your reach
• Why can conviction and passion in what you offer make even a novice marketer successful?

We also discuss the importance of cutting through your ego, taking consistent action, and why surviving tough times defines who you are as an entrepreneur.

Don’t miss this valuable conversation!

00:00 Introduction: The Ultimate Marketing Question

 00:31 Quick Wins: Free Marketing Strategies

01:36 Identifying Your Dream Customer

05:47 Leveraging Referral Programs

07:49 Conviction and Passion in Sales

09:51 Personal Job Experience and Customer Identification

10:30 Building Affiliate Marketing and Referral Partnerships

10:52 Establishing a Digital Footprint

11:14 Leveraging Social Media for Business Growth

12:19 Consistency and Overcoming Ego in Business

13:04 Navigating Economic Waves and Self-Improvement

14:44 Learning from Industry Experts and Personal Growth

 

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In this episode, Chris and Kevin talk about practical ways to keep your business from getting stuck and how to keep growing. They focus on the need to shift from being just a skilled worker (technician) to learning marketing skills to build a business you could sell one day.

They explain how tracking your numbers and using both inbound (people coming to you) and outbound (you reaching out) marketing is crucial to keeping leads flowing, even when things slow down. The episode also covers ways to make things easier for customers, like speeding up estimates and using email or text marketing. Plus, they share tips on how to use virtual assistants to streamline your business and improve customer service.

Drawing from their own experiences, Chris and Kevin offer clear, actionable steps to help business owners grow and potentially exit their businesses profitably. Tune in to learn how to build a solid business and grow your bank account with smart marketing and operations strategies.

Timestamps: 00:00 Intro: Keys to Business Success 00:57 Moving from Technician to Marketer 03:52 Inbound vs. Outbound Marketing 08:30 Making Sales Easier for Customers 16:55 Tracking Your Business Metrics 19:41 Final Thoughts and Next Steps

 

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In this podcast episode, Kevin and Chris emphasize the importance of being proactive and engaging in revenue-generating activities instead of wasting time. They discuss the essential actions needed to create CHANGE and drive success, how to audit your time to shift from busy to productive, the importance of staying top of mind through valuable connections, and leveraging social media to generate leads. Plus, we share tips for overcoming distractions and finding your focus in a chaotic world to help your business grow FAST!

 

00:00 Introduction: The Necessity of Change

00:08 The Importance of Being Available

00:56 Creating Momentum Through Action

01:23 Audit Your Time for Productivity

03:04 Sacrifice and Focus for Success

07:35 Leveraging Social Media and Networking 1

2:29 Engaging Conversations and Building Relationships

16:14 The Power of Quantity in Sales

If you find this video valuable, don’t forget to like, share, and subscribe for more content on personal and professional growth!

 

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In this video, we dive deep into the lesson of perseverance and the importance of follow-up. Many people quit after the first few attempts, but success often comes after persistence. Follow-up is where the money is, and too many businesses miss out on valuable opportunities because they stop too soon. Kevin and Chris share real-life examples from their team’s experience and discuss strategies you can use to effectively follow up with clients, build relationships, and win big deals. Remember, never give up until you hear a clear 'no,' and always stay top of mind for when the next opportunity arises!

 

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00:00 Why People Quit Too Early

00:24 The Importance of Follow-Up

01:39 Real-Life Follow-Up Success Story

04:42 Effective Follow-Up Strategies

06:02 Confidence in Sales

 

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In this episode, Kevin and Chris discuss the importance of leading with value when approaching potential mentors or successful individuals in your industry. Key insights include putting in the hustle, offering help first, and demonstrating your willingness to act on advice.

Learn how to effectively ask for guidance by providing value upfront and understanding the significance of preparation and effort.

This strategy not only helps in gaining valuable mentorship but also in establishing a reputation as a go-getter in any field. 

 

00:00 Introduction: The Value of Hustle

00:35 How to Get a Mentor

01:14 Real-Life Examples of Adding Value

02:58 The Importance of Leading with Value

06:01 Common Mistakes When Seeking Mentorship

09:15 Conclusion: Show Your Hustle

 

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In this episode, Chris and Kevin get real about the blue-collar hustle, dropping some serious knowledge on what happens when you start raking in the dough. They dive into the highs and lows of managing that new wealth—because let's face it, with great power comes great potential for really dumb decisions. You'll hear why keeping your business lean and mean is the way to go, and why splurging on a yacht or ten might not be the best idea (at least, not yet).

Chris also spills the beans on his own rollercoaster rides with real estate and those "too good to be true" investments. Spoiler alert: they weren't all winners. But hey, every misstep is a lesson, right? The takeaway? Keep your eyes on the prize and invest in yourself—because no one's going to care about your success more than you do.

So, grab a seat, maybe a beer, and get ready for some straight talk and solid strategies from guys who've been there, done that, and have the scars (and successes) to prove it.

 

00:11 Managing Newfound Wealth 00:46 Avoiding Lifestyle Inflation 02:10 Investing Wisely: Time vs. Money 02:45 Lessons from Experience 03:21 The Risks of Diversification 05:07 Reinvesting in Yourself 09:25 The Value of Focus 11:50 Practical Advice for Entrepreneurs 14:11 Investing in Real Estate

 

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In this episode, Kevin and Chris explore the top three zero-cost lead-generating strategies for blue-collar businesses. Learn how to effectively leverage social media, conduct strategic cold outreach, and implement servant-based marketing to transform your business growth. Kevin and Chris share practical insights and personal anecdotes to help you understand and apply these tactics today, ensuring that your business starts working for you. Don't miss out on their expert tips and comprehensive breakdown on lead generation!

 

00:11 Zero Cost Lead Generation Strategies

00:33 Mastering Social Media for Leads

08:40 Effective Cold Outreach Techniques

15:20 Servant-Based Marketing and Networking

19:37 Recap and Final Thoughts

 

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In this episode, the host addresses questions from the Blue Collar Millionaire Facebook group. The discussion begins with advice for a 19-year-old maintenance worker looking to increase his income through handyman services. The hosts dive into strategies for targeting high-net-worth communities and suggest using tools like DoorDash and Uber for additional earnings. They also emphasize the importance of financial discipline and tracking expenses. Another segment covers business advice for a struggling manager of an apparel company and proposes building a 'Dream 100' customer list. Lastly, the hosts provide ideas for a construction estimator looking to start a new business with a $10,000 investment. They highlight the importance of identifying opportunities within the local community and leveraging existing skills for lead generation and consulting.

00:11 Q&A: Young Maintenance Worker Seeks Financial Advice 01:31 Strategies for Handyman Services 03:42 Financial Management Tips for Young Earners 06:05 Exploring Flexible Side Hustles 08:27 Marketing and Sales Challenges 12:51 Business Ideas with Low Initial Investment  

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In this episode, Kevin and Chris tackle the monster under every entrepreneur’s bed: mental burnout.

Ever feel like you're constantly putting out fires and can’t catch a break? Chris gets real about his journey from working 70-hour weeks and fighting decision fatigue to finally building systems that saved his sanity. Kevin shares his 30-year wisdom on why talking to the right people and solving problems before they snowball can save your business (and your mind).

Here’s what they chat about:

• How to spot and fix breaking points before they break you.
• The magic of systems and processes to keep stress at bay.
• Why every entrepreneur needs a tribe of wise, experienced problem solvers.
• Hiring hacks and leadership skills to level up your team.
• Avoiding shiny object syndrome and staying focused on real growth.
• Tips for keeping your mental and physical health in check, because yes, you deserve a break too.

We also dive into the power of mastermind groups and why investing in communities like the Blue Collar Millionaire Skool can be a game-changer for your business.

Whether you’re flying solo or managing a growing team, this episode is packed with nuggets of wisdom to help you not just survive, but thrive.

Links:

Join the Blue Collar Millionaire Skool: https://www.skool.com/blue-collar-millionaire-4460/about

Check out the Accelerator Program: https://www.skool.com/blue-collar-millionaire-2846/about

Sign up for the Boardroom Elite Group: https://www.skool.com/board-room-elite-9841/about

 

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In Part 2 of Cracking the Code: How to Find, Buy, and Grow Profitable Businesses, Kevin and Chris discuss the essential strategies for buying and scaling blue-collar businesses. 

🔑 Key Topics Covered: Recurring Revenue:

Learn why consistent cash flow is the backbone of a sustainable business. Profit Margins: Discover how to maximize your profits and keep your business financially healthy. Recession-Proof Industries: Find out which industries thrive even during economic downturns. Barriers to Entry: Understand the advantages of operating in industries with high barriers to entry. Achieving a Million Dollars in EBITDA: Step-by-step guidance on reaching this significant milestone.

🚀 The Critical First 60 Days: Kevin and Chris share their proven strategies for navigating the crucial first two months after acquiring a business, ensuring a smooth transition and setting the stage for success.

👥 Building a Motivated Team: Explore the importance of aligning your team with your business goals and how to keep them motivated for peak performance.

💡 Community Resources: Discover the wealth of resources available for aspiring entrepreneurs, including Blue Collar Millionaire groups and comprehensive online courses designed to equip you with the knowledge and skills to succeed.

Tune in now to gain the tools and insights you need to thrive in the blue collar business world!

 

For more resources, visit bluecollarmillionaire.net.

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