Chew on This - Digestable DTC Content

Bold vs. Minimalist Branding - Which One Actually Sells More?


Listen Later

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/In S5 E2 of “Chew on This”, Ron and Ash are joined by Michael Wieder, Co-founder, President, and CMO of children’s lifestyle brand Lalo. Michael discusses his journey from sports and entertainment to founding Lalo, highlighting the brand’s focus on timeless design and emotional connection with parents. He details Lalo’s marketing strategies including catalog management, customer retention, and influencer collaborations, while also addressing challenges like competition, algorithm changes, and the complexities of expanding into retail chain Target. The conversation emphasizes the importance of building trust, understanding customer needs, and creating a strong brand identity in a competitive market.✨ Timeless Design: Lalo prioritizes a timeless aesthetic over fleeting trends, focusing on creating products that will endure.👶 Emotional Connection: Lalo connects with parents through the emotional aspects of parenthood, making marketing more impactful.📈 Omni-channel Strategy: Lalo successfully navigated a multi-channel approach, expanding from DTC to Amazon and now Target, highlighting the importance of adapting marketing strategies across different platforms.🤝 Influencer Marketing: Lalo leverages influencer marketing effectively, focusing on authentic relationships and organic content generation rather than solely paid promotions.👨‍👩‍👧‍👦 Customer-centric Approach: Lalo prioritizes building strong customer relationships, treating each customer uniquely and responding empathetically to their needs.0:00 - Intro​1:10 - Michael's journey creating Lalo​4:04 - Understanding the target audience in the parenting space​6:07 - Building a brand through emotional connections​8:31 - Shift in the market after bankruptcy of major baby product retailers​10:03 - Strategies for expanding product distribution and customer engagement​12:12 - Creating products that meet consumer needs and preferences​15:03 - Timeless design in product development​19:03 - Customer loyalty and repeat purchases​23:33 - Importance of authentic content on social media​24:11 - Focusing on customer engagement rather than promotions​28:11 - Balancing cash flow and product demand​30:08 - Having a supportive team in a fast-paced environment​32:03 - Launching products in major retailers like Target​34:01 - Importance of visual merchandising in retail spaces​36:01 - Influencers for brand awareness and community building​39:01 - Gifting products to create authentic content​42:00 - Building relationships with customers​46:09 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

...more
View all episodesView all episodes
Download on the App Store

Chew on This - Digestable DTC ContentBy Chew on This

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

15 ratings


More shows like Chew on This - Digestable DTC Content

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

223,737 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,797 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

567 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,246 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,219 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,275 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,695 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,073 Listeners

Limited Supply by Nik Sharma

Limited Supply

146 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

21 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

826 Listeners

OPERATORS by OPERATORS

OPERATORS

42 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

9 Listeners