In today's show, we discuss the topic of bonding and rapport. Bonding and rapport is the technical term for the warm up conversation you have with a customer. While often overlooked, this portion of a service call is critical to success for all parties. The ability or lack thereof to get on an adult to adult, conversational level with a client will drastically affect the outcome of the call. Bonding and rapport can also be intimidating especially if the customer is hostile or extremely direct. Hosts Brian and Nate provide insight and experience into the importance of these conversations as well as some tips on how to increase your ability to warm up the customer.