Honest Ecommerce

Bonus Episode: Paid Ads Work, It’s Your Business That Did Not with Kasim Aslam


Listen Later

Kasim is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. 

He's the Traffic Coach for Digital Marketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). 

Perpetual Traffic now ranks in the top 0.5% of all podcasts worldwide, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. 

Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. 

His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. 

As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. 

He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington. 

In This Conversation We Discuss: 

  • [01:13] What interested Kasim in paid ads
  • [02:57] Paid ads determine business success
  • [04:35] When should you consider paid traffic?
  • [07:51] The perspective shift on profitability
  • [08:43] The market shift from SaaS to Ecommerce
  • [10:27] Repeat purchases vs high margins
  • [12:56] Subjective brands are unpredictable
  • [14:56] Fashion brands work better on visual platforms
  • [16:06] 2022 is the Wild West of TikTok
  • [16:33] Verticals fit for Google/YT advertising
  • [16:59] Find an enthusiast niche and build a community
  • [19:28] Passion vs profit
  • [20:46] A product you can stick even during a recession
  • [21:16] The money comes in when it gets hard
  • [22:00] Success can sometimes mean just holding on
  • [23:46] Solutions 8 being the top ranked Google ads agency
  • [24:31] The truth in being a Google Premier Partner
  • [25:06] The big dogs are referring to Solutions 8
  • [25:40] Where to learn about Google ads for free
  • [26:25] Entrepreneurs and SMBs are heroes
  • [27:07] SMBs are more fun than enterprises
  • [28:06] Where to find more of Kasim

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Watch and learn about Google ads on Solution 8’s YT Channel
  • The #1 Google Ads Agency in the US sol8.com
  • Connect with Kasim linkedin.com/in/kasimaslam
  • Follow Kasim on Twitter @kasimaslam
  • Tune in to the #1 digital marketing podcast https://perpetualtraffic.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

311 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

259 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

63 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,069 Listeners

The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

The Ecomcrew Ecommerce Podcast

300 Listeners

The Daily by The New York Times

The Daily

111,438 Listeners

Up First from NPR by NPR

Up First from NPR

56,025 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,978 Listeners

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection by Steve Hutt | Shopify Expert | eCommerce Expert

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

211 Listeners

Secrets To Scaling Your Ecommerce Brand by Jordan West

Secrets To Scaling Your Ecommerce Brand

39 Listeners

DTC POD: How The Best Brands Are Built by Ramon Berrios, Blaine Bolus

DTC POD: How The Best Brands Are Built

63 Listeners

eCommerce Badassery by Jessica Totillo Coster

eCommerce Badassery

67 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

35 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners