Alexa Tietjen is the Content Director at Shoptalk, where she helps shape the annual Spring and Fall agendas and recruit speakers for both shows. 

Prior to Shoptalk, she was a beauty editor at WWD, the fashion and beauty industry trade publication known as “the fashion bible.” 

She wrote about beauty’s business boom and the rise of the creator economy. She has appeared on Good Morning America for her work.

In This Conversation We Discuss: 

• [00:47] Intro
• [01:54] Curating industry insights as a Content Director
• [02:49] Using past editorial expertise for content curation
• [03:59] Shoptalk: a community of retailers and innovators
• [04:51] Networking and learning at Shoptalk events
• [05:22] Creating a fall touchpoint for retail innovation
• [06:44] Exploring supply chain & in-store experience
• [07:25] Bringing women leaders to the forefront 
• [08:24] Meeting industry peers for powerful networking
• [10:05] Handling massive networking opportunities
• [10:41] Diving into AI and retail media at Shoptalk Fall
• [12:24] Unified retail insights from top industry leaders
• [13:09] Practical tips to prepare for Shoptalk Fall
• [14:29] Welcoming all stages of retail to Shoptalk
• [15:36] Go to Shoptalk Fall’s website for more event info

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Organizers of the retail’s industry’s very best events fall.shoptalk.com/
• Follow Alexa Tietjen linkedin.com/in/alexatietjen/

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