Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing. 

He’s an official Shopify and certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022. 

Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Feedspot. He has started and grown businesses in the USA, Germany, South Africa, and Singapore, and is a true enthusiast of entrepreneurship and digital marketing. 

As an avid traveler, he has visited more than 60 countries and lived on three continents.

In This Conversation We Discuss: 

• [00:56] Intro
• [01:23] Discovering a new platform amidst pandemic
• [02:36] Where Pareto Principle originated
• [03:28] How the 80-20 rule enlightened businesses
• [04:48] Applying the 80-20 rule to time management
• [06:06] Monitoring where you ad spend goes
• [06:51] Assess your skills and what you can outsource
• [07:44] Get rid of processes that don’t bring good results
• [08:45] The 80-20 rule in retaining and firing employees
• [09:46] Being considerate & professional when outsourcing
• [10:46] Optimizing processes & knowing when to let staff go
• [11:44] Perfection is the enemy of progress
• [13:11] Learn the know hows of what you’re outsourcing
• [13:56] Familiarize yourself with all the business processes
• [14:29] Ecommerce Coffee Break podcast for marketers
• [15:19] Smart E-Commerce Marketing for outsourcing

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Marketing podcasts for online sellers, merchants, and DTC brands ecommercecoffeebreak.com/
• Offshore (remote) team providers at half the cost smart-ecommerce-marketing.com/
• Follow Claus Lauter linkedin.com/in/clauslauter/

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