On this very special episode of Extra Serving, we go behind the scenes of NRN’s first-ever Brand Icon: White Castle. This 101-year-old slider chain continues to push the envelope on innovation even as it protects its century-long legacy.

In this exclusive audio feature, you’ll hear from CEO Lisa Ingram and other White Castle executives about how the brand continues to modernize while honoring its rich history, how its unique culture has led to industry-leading retention rates, and how its irreverent attitude and quirky spirit have created a cult following of Cravers.

Want to learn more? To read our Brand Icon feature and take an exclusive video tour of White Castle headquarters, head to nrn.com/whitecastle.