Links Mentioned

Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop

Follow Dielle on Instagram: instagram.com/forthe23percent

Follow Ashley on Instagram: instagram.com/systemsoverstress

Episode Summary

In this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.

This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the "sunk cost" of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.

What You'll Learn

• Why launching still works—and how to make it work in 2025

• The emotional journey behind pausing a group program

• How renaming and restructuring a container can revive demand

• The surprising role her Airtable templates played in converting high-ticket clients

• How to recover from sunk cost shame and rebuild momentum

• What it looks like to trust yourself again during a re-launch

• How she went from low energy to confident clarity

Timestamps

• 00:00 – Introduction to Ashley and Systems Over Stress

• 02:45 – Why she paused her group program and what she did instead

• 05:15 – How Airtable templates opened a new revenue stream

• 08:30 – The mindset shift behind the relaunch

• 12:00 – Reframing sunk cost fallacy and offer shame

• 14:45 – The power of calling it a "12-month support container" instead of a group program

• 17:30 – How the changes led to her highest revenue launch

• 20:00 – Final thoughts and advice for relaunching a paused offer