Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world.

Go deeper: 

Stay at the Prairie House Manor in De Smet, SD

The Queen’s Treasures 

Melissa Gilbert’s Modern Prairie 

Stephanie McNeal on the Nap Dress

Sara Petersen’s Momfluenced

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