If you've ever considered hiring a book marketing company, are already interviewing potential teams, or still feeling a bit burned by your last book promotion campaign - this episode is not-to-be missed!

We're getting candid about what to expect (and what's often off the table), smart questions to ask about the work, ways to evaluate what you're being offered, and even tips that can save you money.

August Promotion:

Book covers matter, more than a lot of authors realize.

So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Click here for our must-have Book Cover Collaboration and receive $50 off your purchase! Kick your cover up a notch for a potential boost in branding AND sales! Be sure to use the promo code AugPodPromo.

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Your website says a lot about you, so you really don't want to risk giving potential visitors the wrong impression. But sadly, we see authors miss seemingly small, yet critically important details all the time that are setting them back. Check out our tips for ensuring your website is primed to help you convert more shoppers into buyers and fans.

July Promotion:

We talk a lot about Amazon, and for good reason - it can make or break your success as an author.

Download your free copy of our Amazon Cheatsheet today to start taking your brand and sales potential up a few notches!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We see this a lot:  an author puts a bunch of stuff on their website because they think that’s what goes on a website. But they’re missing the point that their website should be focused on a very particular market, and rarely does turning it into a digital resume or superficial biography of your life work in your favor. This show will unpack what to do, and what not to do, when it comes to your website.

Packed with tips, insider info and some ideas for those of you who don't have a website yet, you won't want to miss this episode!

June Promotion:

Book covers matter, more than a lot of authors realize.

So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Check out our book cover collaboration opportunity here and save $50 this month!

Discount code: covers622 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Online media alerts have seemingly taken a back seat in recent years because there's just so much distracting us online - but that's exactly why you need them! Honestly, they're a really valuable tool for building and maintaining your brand. Review our tips and recommendations before getting yourself set up to know everywhere your brand is mentioned online, and how to make the most of the exposure!

June Promotion:

Book covers matter, more than a lot of authors realize.

 So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Check out our book cover collaboration opportunity here and save $50 this month!

Discount code: covers622 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

If you are writing under a pen name, or considering one, you won't want to miss this show. Amy and Penny discuss a lot caveats and (avoidable) mistakes authors make when it comes to establishing and using pen names.

Learn how to plan for success, issues and challenges to consider and avoid, and how to maximize on your pen name once you feel confident you're ready to introduce your "other" self to the world!

June Promotion:

Book covers matter, more than a lot of authors realize.

So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Check out our book cover collaboration opportunity here and save $50 this month!

Discount code: covers622 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We got to chat with a team at Goodreads and wow, we got a lot of insight into their future plans, but also, a great reminder about what really moves the needle when it comes to effective book marketing. Listen in to see what we learned!

June Promotion:

Book covers matter, more than a lot of authors realize.

 So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Check out our book cover collaboration opportunity here and save $50 this month!

Discount code: covers622 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Amy volunteered at her kids' book fair this year and came out of the experience with a lot of cool and exciting insight into what kids are looking for, so she and Penny were inspired to chat about what's working in the children's book market, and how authors can really stand out and build their kiddo super fan base!

June Promotion:

Book covers matter, more than a lot of authors realize.

 So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

Check out our book cover collaboration opportunity here and save $50 this month!

Discount code: covers622 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

A lot of authors when thinking about “editions” of their books think: audio! Hardcover! Translation! But so few think of large print books - which are a hugely underserved market with a dedicated clientele: librarians.  

May Promotion:

Let's celebrate the good ones.

If you've worked with a great editor, cover designer, interior designer, agent, author assistant, website designer - or someone else you credit for your success in getting your book "out there" - then we'd love to help you thank them!

Simply send your recommendation to [email protected] along with a link to your book or website and we'll give them a shout out on Penny's social media to hopefully introduce them to more grateful, hard-working authors!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

 We thought it was time that we did a show on Tiktok, because while I realize it’s not a new-new platform per se, as social media sites go it’s fairly young, and  it’s gotten such great buzz, and especially with the #BookTok hashtag and such building so much interest for books, which we always love!

May Promotion:

Let's celebrate the good ones.

If you've worked with a great editor, cover designer, interior designer, agent, author assistant, website designer - or someone else you credit for your success in getting your book "out there" - then we'd love to help you thank them!

Simply send your recommendation to [email protected] along with a link to your book or website and we'll give them a shout out on Penny's social media to hopefully introduce them to more grateful, hard-working authors!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Are you interested in creating a Kickstarter campaign to finance your next book? Tune in to listen to our take on one crowdfunding campaign that worked because he outlined it as a business venture - not as a way to get free money!

Here's the link to the author's page we discussed for your reference: https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson?ref=msa

May Promotion:

Let's celebrate the good ones.

If you've worked with a great editor, cover designer, interior designer, agent, author assistant, website designer - or someone else you credit for your success in getting your book "out there" - then we'd love to help you thank them!

Simply send your recommendation to [email protected] along with a link to your book or website and we'll give them a shout out on Penny's social media to hopefully introduce them to more grateful, hard-working authors!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.