Today we talk about Superfans and Street Teams and what they can do for your longevity as an author!

There are some major differences between them, but both are important to your book marketing plan and long-term success. Get ready to take notes!

February Promotion:

Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing and promotion questions! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

This is an episode from the time machine!

But in all seriousness, we feel this is a really important topic to cover and felt it was worth revisiting. We'd love for you to send us an email and let us know if you plan on making any changes to your marketing approach based on the tips we provide in this episode!

February Promotion:

Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing and promotion questions! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

There’s so much free information out there, and a lot of non-fiction authors forget that Google is often their toughest competition.

We've covered some important pitfalls to avoid, and provided tips for really helping your book stand out as something unique to the market.

February Promotion:

Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing and promotion questions! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

A book, like a business, doesn't become successful due to luck!

There's detailed research, smart budgeting, clever promotion, and a lot of strategic planning involved in hitting the marketing strong and keeping the momentum going.

Fortunately for you we're here to help with the book part of this analogy!

So get ready to take some notes and prepare for the lightbulbs to start going off over your head.

February Promotion:

Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a free email coaching session where you'll get to ask 5 of your most pressing book marketing and promotion questions! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We're covering a lot of "success topics" in 2022 in order to help our authors elevate their perspective on what it takes to make it in this industry - and media is a huge part of that.

Most of us dream of getting coverage that really tips the scale, but many authors still turn down opportunities that don't fit their idea of that "life changing interview" or "perfect review" and that's one of the biggest mistakes you can make.

And the reasons why this is so critical may actually surprise you!

January Promotion:
Calling all frustrated authors!

This month we’re asking for your show ideas! Email [email protected] with your questions, struggles, etc. – and if we choose to feature your submission on either a full episode or a minisode we’ll send you an “Ask me about my book!” decal that you can put on your laptop, water bottle, car window- really anything you can get your hands on!

We’re here to help YOU, so your continued feedback on what we can cover to help make you a smarter, more savvy author, is the ultimate goal!  

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We told you to buckle in for 2022 and we meant it!

Reverse engineering means to start with the end in mind, but what does that mean for you as an author?

We'll cover some very key aspects of what it takes to be successful in this industry, and how you can use those skills to start reverse engineering your success in order to see better results. 

And here's a spoiler alert: it's not at all what you think!

Intriguing? Tap play and learn more, we promise you'll love it!

January Promotion:
Calling all frustrated authors!

This month we’re asking for your show ideas! Email [email protected] with your questions, struggles, etc. – and if we choose to feature your submission on either a full episode or a minisode we’ll send you an “Ask me about my book!” decal that you can put on your laptop, water bottle, car window- really anything you can get your hands on!

We’re here to help YOU, so your continued feedback on what we can cover to help make you a smarter, more savvy author, is the ultimate goal!  

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We love listener questions, and this is one we absolutely wanted to address:

How do I engage with readers who don't use social media?

This listener even says she has people in her network that don't want to use Amazon either.

So we cover a number of creative (yet cost effective) ways to promote your brand, connect with current fans, and even draw in new readers on channels outside of social media and even Amazon.

But please know we're still HUGE proponents of using the right social platforms, and definitely utilizing Amazon to your benefit, so this episode isn't a get out of jail free card - but it should inspire you to look beyond the typical options!

January Promotion:
Calling all frustrated authors!

This month we’re asking for your show ideas! Email [email protected] with your questions, struggles, etc. – and if we choose to feature your submission on either a full episode or a minisode we’ll send you an “Ask me about my book!” decal that you can put on your laptop, water bottle, car window- really anything you can get your hands on!

We’re here to help YOU, so your continued feedback on what we can cover to help make you a smarter, more savvy author, is the ultimate goal!  

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We're back with our first show of 2022 and we're kicking this year off with a bang - so buckle in!

In this episode we're talking about how to be a profitable author. Because yes, it's absolutely possible.

But it's more than just calculating your return on investment or obsessing about your bottom line - in fact, we're not even talking about money in this show.

How is that possible? Tune in! We're unpacking the tips and tricks to being profitable in 2022 (and beyond!).

January Promotion:
Calling all frustrated authors!

This month we’re asking for your show ideas! Email [email protected] with your questions, struggles, etc. – and if we choose to feature your submission on either a full episode or a minisode we’ll send you an “Ask me about my book!” decal that you can put on your laptop, water bottle, car window- really anything you can get your hands on!

We’re here to help YOU, so your continued feedback on what we can cover to help make you a smarter, more savvy author, is the ultimate goal!  

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

When it comes to book marketing, we've seen a lot - including the folks and issues we refer to as "red flags." Part therapy and part cautionary tale, this end-of-the-year podcast is a wrap-up of the best and worst we've seen, but it's also a cautionary tale for authors. We hope you'll enjoy this fun, often funny (and ok sometimes sarcastic) year-end episode! 

December Promotion: 
Are you wondering if it’s time to revise and re-release your book?
 
We’re going to help some dedicated fans determine what they can do to revise and re-release a book for a second shot at success!
 
To be considered send us an email confirming you’ve reviewed the podcast, let us know what platform you reviewed on and your reviewer username.
 
You should also include the Amazon link to your book, and your website if you have one.
 
If you’re chosen you’ll be notified with a timeline of when you can expect our custom recommendations!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this episode, we're digging into some creative ways to strategize your book marketing for 2022. We're also looking at common pitfalls that'll cost you a ton of time and effort, as well as some ways to get more bang from your book marketing dollar! 

Penny and Amy will unpack strategies, success tips, and some easy-to-implement ideas to get you on the road to success in the new year! 

December Promotion: 
Are you wondering if it’s time to revise and re-release your book?
 
We’re going to help some dedicated fans determine what they can do to revise and re-release a book for a second shot at success!
 
To be considered send us an email confirming you’ve reviewed the podcast, let us know what platform you reviewed on and your reviewer username.
 
You should also include the Amazon link to your book, and your website if you have one.
 
If you’re chosen you’ll be notified with a timeline of when you can expect our custom recommendations!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.