Can you compete if you don’t want to list your books with major online retailers? We get this question more often than many of you might think, authors that have very strong feelings about not bowing to “the man” but how realistic is it that you’ll be able to build a strong network of readers and return buyers using just your website or through sites like Smashwords?

October Promotion:

Book to Bestseller Pre-Order Giveaway and Prizes!

It’s finally here – Book to Bestseller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success is up on Amazon for pre-order and that means it’s time to announce all the fantastic promotions we’ve been planning to celebrate!

Honestly, this has been the most exciting release yet, so I encourage you to read through this post twice to ensure you know what’s on the table!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Amazon is a great place to sell books, but you know what's even better? Selling more direct to your readers! Is it possible to do this? Absolutely it is and we'll teach you how.

In this episode Amy and Penny discuss some key strategies and simple tips to build more sales on your website and sell more directly to your readers!

September Promotion:

It's time to start working on holiday book sales!

If you're wondering how to work a clever holiday sales angle into your book marketing we're here to help. 

Simply email us a link to your book on Amazon (or on your website if it's not released on Amazon yet) and we'll feature your book on an upcoming show along with some personalized tips and recommendations for fun ways to turn your book into the perfect holiday read or gift, and how to make it really stand out to shoppers!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Are you getting ready to launch a book? Why not consider doing some special pre-order pricing? If you haven't considered it, or even if you have, you'll want to tune into this episode where we break down why it might help you, considerations you have to make, and what pricing pitfalls you'll want to avoid!  

September Promotion:

It's time to start working on holiday book sales!

If you're wondering how to work a clever holiday sales angle into your book marketing we're here to help. 

Simply email us a link to your book on Amazon (or on your website if it's not released on Amazon yet) and we'll feature your book on an upcoming show along with some personalized tips and recommendations for fun ways to turn your book into the perfect holiday read or gift, and how to make it really stand out to shoppers!

Email us at [email protected].

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

You've got a book that's still current and interesting, but it's a bit older. Can something be done to spike book sales on this older title? The answer is a resounding YES! 

Whether it's a single book, or a backlist, we'll unpack some strategies to help you revive and reignite book sales for your older book! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

How's your bio on Amazon? When was the last time you checked it and gave it an update?

Penny and Amy break down the often ignored author bio, with tips for how to use it to improve your sales conversions.

September Promotion:

It's time to start working on holiday book sales!

If you're wondering how to work a clever holiday sales angle into your book marketing we're here to help. 

Simply email us a link to your book on Amazon (or on your website if it's not released on Amazon yet) and we'll feature your book on an upcoming show along with some personalized tips and recommendations for fun ways to turn your book into the perfect holiday read or gift, and how to make it really stand out to shoppers!

Email us at [email protected].

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

A lot of authors jump onto social media without a real plan, or knowing which social media platform best suits their message. You wind up wasting a lot of time and effort trying to get more readers, and find you wind up with very little to show for it.

If this feels like you, you'll want to listen to this episode! Penny and Amy discuss the pitfalls of social media, how to avoid them and how to find the exact right place for you to be to get more followers, readers, and book sales! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We’ve all been told that a newsletter is something that will help us build a better, often more engaged, fan base. But getting sign ups is quite another thing.

The term “reader magnet” is often tossed around a lot, but what is it and what do you do with it?

Penny and Amy break down some great tips to help you increase your newsletter sign ups!

August Promotion:

A lot of companies offer Amazon Optimization – we do it better.

Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.

Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.

But fortunately for you, we’ve figured it out.

Save $100 by using code AUGUSTPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

What’s your author brand saying about you right now? Not sure? Don’t have one?

Well guess what you do. Because your brand is out there, whether you want it to be or not.

In this episode, Penny and Amy unpack and demystify the author brand - because it's really not as complex as you may think. We'll look at tips to easily create your "look" or brand as well as a few things you may not have even considered!

Join us, won't you?

August Promotion:

A lot of companies offer Amazon Optimization – we do it better.

Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.

Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.

But fortunately for you, we’ve figured it out.

Save $100 by using code AUGUSTPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

I'm betting when you read this title, you thought: "I'm proud of my book!" But we aren't talking about your book, we're talking about the things you may not have considered - like a social media channel you hardly ever use that's still in your signature line or on your website, or a release date announcement that's long since expired... as we often say: Details matter.

In this episode we're breaking down what to pay attention to, and what you may have overlooked that's making you look less professional than we know you want to be! 

August Promotion:

A lot of companies offer Amazon Optimization – we do it better.

Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.

Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.

But fortunately for you, we’ve figured it out.

Save $100 by using code AUGUSTPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

ALERT! This is a special minisode because this announcement from Amazon is awesome!

It's a big book marketing win for all of you KDP authors out there! Amazon just released an exciting new update to their KDP offerings: A+ Content!

What's A+ Content? Penny and Amy break it down in this show! We also just published a blog on this, too which you can see here: https://www.amarketingexpert.com/2021/08/04/amazon-book-marketing-a-content-now-available-to-self-published-authors/


August Promotion:

A lot of companies offer Amazon Optimization – we do it better.

Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.

Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.

But fortunately for you, we’ve figured it out.

Save $100 by using code AUGUSTPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.