There's a lot of confusion around Kindle Unlimited vs. Kindle and in this episode we break down what it is, why it matters - and does it matter to you? Should your book be in Kindle Unlimited and if so, what does that mean exactly?

We break down the options, what's good - and what's not so great and what does it really mean to be "exclusive to Amazon"? 

August Promotion:

A lot of companies offer Amazon Optimization – we do it better.

Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.

Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.

But fortunately for you, we’ve figured it out.

Save $100 by using code AUGUSTPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

It happens a lot: we get to release day and our marketing falls through the cracks, and the book winds up languishing on Amazon with little to no sales. So you focus on the next book, assuming it'll fix the first, right? Well, it won't unless you make some serious changes to how you approach your marketing. 

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

When was the last time you read your book reviews on Amazon?

Book reviews can be a goldmine for authors wanting to find out how they can improve their books (yes, even after they're published) and reviews can also offer you some outstanding insights into other, potentially creative markets you may want to dig into. Readers who are authentic in their reviews  will tell you what you got right, and what you got wrong. Tune in to this episode for some insights, some brutal truth, and a few laughs along the way. Ever honest, Amy and Penny break it down for you in ways that will help you not just succeed, but maybe unearth flaws that may be preventing your book from being all it can be!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Don't miss these strategies you must consider for a successful book release, especially if you want to create the biggest window possible for media attention, from national magazines to genre specific bloggers.

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Did you hear? Apple is pushing out a new iOS update in September with even more security features which could change the way you market your book(s). Tune into this special episode covering what we know, and what you can do to prepare!

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Book marketing can help your book succeed, but there's a lot that book marketing can't fix and in this episode we're exploring what those limitations are. Join Amy and Penny as we lift the curtain on some things that many book marketing professionals won't tell you and learn what may be preventing your book from being successful!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

If you've written a book series, or even if you have multiple books out - you might be missing this one, crucial detail that can cost you book sales!

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

July Promotion:

You have a book, you’ve had some good reviews, but sales are lackluster.
To find out where the holes are in your approach and get personalized recommendations to get noticed by more readers and buyers simply provide us with some basic information about your book and your current marketing approach.

We'll assess things like:

• Your website and how well it’s set up for sales
• Your social media presence
• Your Amazon product listing
• Your Amazon keywords and categories
• Your current marketing efforts

Save $50 on our custom book marketing assessment by using code JULYPODCAST.

Find out more here! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Picking the "birth" date of your book can be tricky. You want to pick the right one, but where do you start? A lot of authors get confused about picking a publication date that will help their book be successful. 

Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June Promotion:

Email us your most frustrating marketing challenge and we'll talk about it on the show and give you some honest advice on how to tackle it and move forward!  We'd love to get a link to your website, social, or Amazon as appropriate, depending on your question. If you prefer to remain anonymous for the purposes of our discussion on the show please be sure to mention that as well.  Email [email protected]. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Do media kits and press releases still matter? A lot of authors still want one, but does it really make sense and will it move the needle? 

--

Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June Promotion:

Email us your most frustrating marketing challenge and we'll talk about it on the show and give you some honest advice on how to tackle it and move forward!  We'd love to get a link to your website, social, or Amazon as appropriate, depending on your question. If you prefer to remain anonymous for the purposes of our discussion on the show please be sure to mention that as well.  Email [email protected]. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Summer is in full swing and if you're ready to kick your book marketing up a notch, maybe it's time to consider marketing your book as a summer read! In this episode we talk about some books that *are* summer reads that might surprise you as well as some tips and tricks to get your book in front of readers looking for a summer escape (or a summer project, hint, hint).

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Please remember to leave a review and send us an email with show topic requests!

And we love a good DIYer, but if you're ready to take your marketing to the next level, drop us a line and let's chat!

June Promotion:

Email us your most frustrating marketing challenge and we'll talk about it on the show and give you some honest advice on how to tackle it and move forward!  We'd love to get a link to your website, social, or Amazon as appropriate, depending on your question. If you prefer to remain anonymous for the purposes of our discussion on the show please be sure to mention that as well.  Email [email protected]. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.