Episode Title: Book More Clients with Local Partnerships

Guest: Tristin Tracy, Tristin Tracy Photography, Santa Barbara, CA

We Discuss:

• How Tristin used her fine jewelry background to elevate her photography sales approach

• Why hotels (yes, hotels) have become her most profitable referral partners

• What makes vacationers an ideal audience for high-end photography services

• The strategy behind building long-term local partnerships with birth centers, yoga studios, mom groups, and more

• How to identify aligned businesses that serve the same clientele you want to photograph

• What to bring, say, and do when walking into a local business for the first time

• How to show appreciation without formal kickbacks—and why it works

• Landing pages, postcard templates, and other tools Tristin uses to support these partnerships

• Why in-person networking still reigns supreme

• The incredible results she’s achieved—one-third of her income now comes from referrals

• How she scaled from $400 to $1250 sessions in under 3 years

TLDR:
If you’ve been ignoring community partnerships in your marketing plan, this episode will change your mind. Tristin Tracy breaks down how her concierge referral model turned into a third of her income—and why face-to-face connections, personalized marketing materials, and aligned business relationships might be the most underutilized strategy in your toolbelt. Whether you’re in a tourist town or a tight-knit rural community, her practical, repeatable approach to networking is packed with gold.

Resources:

• Learn more about Tristin’s education and course: https://www.tristintracyphotography.com/for-photographers/

• Follow Tristin on Instagram: @tristintracy_photography